Seo

The Importance of Having a Website and Using SEO to Market It

January 22, 2012 · Leave a Comment

// Local SEO Optimization Some businesses in San Diego don’t need to market on a national or global level simply because they only do business locally. However, there is a misconception that a local business doesn’t need an online presence to be successful. This misconception has led to many local businesses not taking advantage of what the Internet has to offer. Some, however, have taken advantage of it and they are seeing greater success. This success is being seen because of the SEO San Diego businesses implement into their... [Read the full story]

Google

Google Redesigns Google Search on Tablets

August 14, 2011 · Leave a Comment

// Google has changed the way Google.com shows on tablets. The new interface focuses on making content more visible and accessible for tablet users by increasing the size of the search button, adding more white space, and making the search results bigger. Old Tablet Google Search Experience: New Tablet Google Search Experience: The new redesign changes the way paid ads are shown in Google.com. No longer are ads visible on the hand right side of the engine. These ads are now either at the bottom or in the next pages. If your client’s... [Read the full story]

Yahoo

Official: Yahoo Site Explorer to Be Discontinued

July 13, 2011 · Leave a Comment

// Yahoo Site Explorer Shutting Down Well, this post will be short and sweet - I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set to expire on September 15th. Due to the Bing and Yahoo merger this doesn’t come as much of a surprise. Also not a surprise, Yahoo! is recommending webmasters get signed up with Bing Webmaster Tools as Yahoo! Site Explorer winds down. What are your thoughts about “no... [Read the full story]

adCenter

adCenter Broad Match Enhancement Released - What You Should Know!

September 5, 2011 · Leave a Comment

// adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August. These enhancements are expected to drive increased click volume for all advertisers currently using Broad Match. We have received some specific information on expectations of the change from our Yahoo reps: Broad Enhancement Launch Date Enhanced Broad Match was rolled out between August 4 and August 8 Expected Results of Broad Enhancement Increase in click volume for advertisers currently using Broad Match Decrease in click volume for... [Read the full story]

Adwords Editor

Adwords Editor Version 9.5 Update for Windows and Mac

August 27, 2011 · Leave a Comment

// If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload. For those without Adwords Editor, you can easily download it here: http://www.google.com/adwordseditor/. For those currently using this awesome tool, here are some of the more important highlights you’ll find with version 9.5: Expanded Support for Location Extensions Finally the address... [Read the full story]

Content Network

Google To Serve More Targeted Ads in Gmail

January 26, 2010 · Leave a Comment

// So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail. The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for serving ads to a current email that may not match any “better” ads from Google’s inventory. This could be due to the absence of relevant keywords in the contents of the e-mail or due to Google’s ad serving... [Read the full story]

Quality Score

Info: Microsoft adCenter Quality Score Coming Soon

// Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo. Microsoft adCenter Quality Score adCenter Quality Score Feature Highlights adCenter Quality Score will be on a 1-10...

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Major AdWords Quality Score Reporting Bug Confirmed by Google

// I’ve been following recent threads and complaints popping up in forum threads and posts by Google advertisers claiming a major decrease in Quality Score for their top keywords. Because Adwords quality score is such an important metric in determining...

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Google Instant Search - What is the Paid Search & Quality Score Impact?

// Google Instant Search Terminology Google Instant Search is here! What is it you ask? I’ll let Google explain in three simple features: Instant Results: relevant results are generated dynamically and display as you type Predictive Text: algorithmically...

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Google Adwords Quality Score - Is 7/10 Good Enough?

// Google Quality Score As part of PPC For Hire’s ongoing quality score myth busters, I wanted to touch on the ideal quality score number. This begs the question - is 7/10 good enough? First, lets go over a quick refresher of what quality score is: Quality...

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Does Zero Impression Keywords Lower Quality Score?

// Google Quality Score Mix Being an Internet marketing company with its primary focus in pay per click management, Quality Score is not only a major focus for us but also an area where we get the most client questions. We have definitely written about quality...

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