Seo

How To: Pick A Website Domain Name

July 29, 2010 · Leave a Comment

// How To Pick the Right Domain Name There are a number of ways that you can try to figure out the best names for your site so that you will get the most traffic. One way is to consider adding a prefix or suffix to the site name in order to be able to make it unique and to allow for you to be able to draw more attention. You can also consider using a domain name generator for providing you with the perfect domain name to attract visitors to your site. You may also look to see if you can find a good name to use for sale. There are places... [Read the full story]

Google

Google To Drop Old Keyword Research Tool By End Of August

August 18, 2010 · Leave a Comment

// The Google AdWords Blog announced they are taking the new keyword tool out of beta. It was only a matter of time until Google phased out the old keyword tool in favor of the “new” keyword tool - in beta since September of 2009. The end of August now appears to be that time. Google said the old keyword tool will be available throughout the end of this month. September 1, 2010, the old keyword tool will begin redirecting to the new keyword tool. Google has promised to provide an update via the Adwords Blog whenever the switch... [Read the full story]

Yahoo

Official: Bing Now Powering Yahoo Search Results

August 24, 2010 · Leave a Comment

// Way back in February I first mentioned the Search Alliance between Yahoo and Bing. According to Yahoo’s latest blog post, the transition of organic search between Yahoo! and Microsoft is now officially complete. You can also read details related to the transition on Microsoft’s blog. So what’s included in the transition? Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are all areas that will now be powered by Microsoft’s Bing in the US and English speaking Canada. Here’s... [Read the full story]

adCenter

Microhoo Search Alliance Approved by Regulators

February 20, 2010 · 1 Comment

// Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future? Search ad inventory: both the Yahoo! and Microsoft networks will be combined in a new, unified search marketplace powered by Bing. This combined audience will consist of over 150 million searchers in the U.S and nearly 577 million searchers worldwide. A Single Platform: Microsoft’s adCenter... [Read the full story]

Adwords Editor

Adwords Editor CSV Importing & Keyword Research Update

June 22, 2009 · 1 Comment

// With all the noise Microsoft is making with the launch of Bing and a continued focus on improving the adCenter Desktop application as well as the UI, Google has recently released their own set up of Editor updates. Increase efficiency with CSV import. Something adCenter Desktop has offered since it’s inception, Adwords Editor now offers thet ability to import CSV files into AdWords Editor. If you make changes to your account in a spreadsheet or a custom application, you can now import the spreadsheet then post your new or... [Read the full story]

Content Network

Google To Serve More Targeted Ads in Gmail

January 26, 2010 · Leave a Comment

// So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail. The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for serving ads to a current email that may not match any “better” ads from Google’s inventory. This could be due to the absence of relevant keywords in the contents of the e-mail or due to Google’s ad serving... [Read the full story]

Quality Score

Google Adwords Quality Score - Is 7/10 Good Enough?

// Google Quality Score As part of PPC For Hire’s ongoing quality score myth busters, I wanted to touch on the ideal quality score number. This begs the question - is 7/10 good enough? First, lets go over a quick refresher of what quality score is: Quality...

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Does Zero Impression Keywords Lower Quality Score?

// Google Quality Score Mix Being an Internet marketing company with its primary focus in pay per click management, Quality Score is not only a major focus for us but also an area where we get the most client questions. We have definitely written about quality...

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Increasing Bids and Google Adwords Quality Score

// Google Adwords Quality Score A few months ago, we ran a series of posts on a hot topic among our clients: Google Quality Score. Due to the popularity of these posts, PPC For Hire will be bringing you more facts about this important metric with more regularity. I...

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