February 26, 2013 · Leave a Comment
// As we move into yet another successful SEO year, it’s time to set our sights on SEO copywriting. This area has come under much scrutiny in the past couple of years, particularly with Google’s crackdown on quality content via the Panda and Penguin algorithms. Whether you’re blogging, guest blogging or writing web content for a brand, here is what you need to know about SEO copywriting in 2013: SEO Content is King 1. Quality Must Be Exceptional As we recently mentioned in our post on this year’s SEO trends, the quality of content... [Read the full story]
August 9, 2012 · Leave a Comment
// Google Product Search Becomes Google Shopping Google product search has been a stalwart of online shopping for some years now, since 2002 when it was called Froogle in fact, but the process behind it is changing. It’s a big change that will have a substantial impact on merchants and shoppers alike. Google Shopping Google Shopping, as it will be called from the end of 2012, is designed around a commercial model based on product listing advertisements. Creating this commercial relationship between merchants and customers will encouragthe... [Read the full story]
July 13, 2011 · Leave a Comment
// Yahoo Site Explorer Shutting Down Well, this post will be short and sweet - I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set to expire on September 15th. Due to the Bing and Yahoo merger this doesn’t come as much of a surprise. Also not a surprise, Yahoo! is recommending webmasters get signed up with Bing Webmaster Tools as Yahoo! Site Explorer winds down. What are your thoughts about “no... [Read the full story]
September 5, 2011 · Leave a Comment
// adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August. These enhancements are expected to drive increased click volume for all advertisers currently using Broad Match. We have received some specific information on expectations of the change from our Yahoo reps: Broad Enhancement Launch Date Enhanced Broad Match was rolled out between August 4 and August 8 Expected Results of Broad Enhancement Increase in click volume for advertisers currently using Broad Match Decrease in click volume for... [Read the full story]
August 27, 2011 · Leave a Comment
// If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload. For those without Adwords Editor, you can easily download it here: http://www.google.com/adwordseditor/. For those currently using this awesome tool, here are some of the more important highlights you’ll find with version 9.5: Expanded Support for Location Extensions Finally the address... [Read the full story]
January 26, 2010 · Leave a Comment
// So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail. The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for serving ads to a current email that may not match any “better” ads from Google’s inventory. This could be due to the absence of relevant keywords in the contents of the e-mail or due to Google’s ad serving... [Read the full story]
// Defining Google Adwords Ad Rank and Quality Score Each time a search is conducted on Google or a Google Search Partner an auction is performed. The result of this auction determines where each AdWords advertiser’s PPC text ad will be placed on the search...[Continue reading: How Google Ranks Ads: a Look at Ad Rank and Quality Score in Google AdWords]
// Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo. Microsoft adCenter Quality Score adCenter Quality Score Feature Highlights adCenter Quality Score will be on a 1-10...[Continue reading: Info: Microsoft adCenter Quality Score Coming Soon]
// I’ve been following recent threads and complaints popping up in forum threads and posts by Google advertisers claiming a major decrease in Quality Score for their top keywords. Because Adwords quality score is such an important metric in determining...[Continue reading: Major AdWords Quality Score Reporting Bug Confirmed by Google]
// Google Instant Search Terminology Google Instant Search is here! What is it you ask? I’ll let Google explain in three simple features: Instant Results: relevant results are generated dynamically and display as you type Predictive Text: algorithmically...[Continue reading: Google Instant Search - What is the Paid Search & Quality Score Impact?]
// Google Quality Score As part of PPC For Hire’s ongoing quality score myth busters, I wanted to touch on the ideal quality score number. This begs the question - is 7/10 good enough? First, lets go over a quick refresher of what quality score is: Quality...[Continue reading: Google Adwords Quality Score - Is 7/10 Good Enough?]
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