Uncategorized

SEO Basics - Meta Description

March 9, 2010 · Leave a Comment

// So, continuing on with part 2 our SEO basics (view our Title Tag basics) we’ll be focusing on the Meta Description. The Meta description is very important as it describes what the page is about. It also gives you a chance to increase the CTR of searchers by convincing searchers to come to your page! An effective Meta description should be written with following in mind: Include the target keywords in the description Target keywords should be as close as possible to the beginning of the description Description should be no more... [Read the full story]

Google

Google Adwords Offers New Targeting Options for Mobile Ads

January 28, 2010 · 1 Comment

// Google AdWords has rolled out a new targeting option for mobile ads. For those of you who are publishing ads on iPhones and other full internet mobile browsers, this new targeting feature will allow you to target specific mobile devices or carriers rather than targeting all of them. This new feature will be most useful if you’re running ads that contain specific marketing messages to devices or carriers where keywords and landing pages can be customized according to certain carriers, mobile apps, products, etc. This means that if... [Read the full story]

Yahoo

Yahoo Desktop Tool - Bulk Changes Made Easy

March 6, 2010 · Leave a Comment

// Google had the Adwords Editor. Microsoft has the adCenter Desktop. Now, Yahoo! has created their own offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts. The Yahoo! Search Marketing Desktop tool offers simpler and quicker campaign management than bulk sheets or the Sponsored Search interface. Here are a couple of benefits from using the Yahoo! Search Marketing Desktop: Bulk editing: Easily make mass changes to settings such as status, match types and budgets,... [Read the full story]

adCenter

Microhoo Search Alliance Approved by Regulators

February 20, 2010 · Leave a Comment

// Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future? Search ad inventory: both the Yahoo! and Microsoft networks will be combined in a new, unified search marketplace powered by Bing. This combined audience will consist of over 150 million searchers in the U.S and nearly 577 million searchers worldwide. A Single Platform: Microsoft’s adCenter... [Read the full story]

Adwords Editor

Adwords Editor CSV Importing & Keyword Research Update

June 22, 2009 · 1 Comment

// With all the noise Microsoft is making with the launch of Bing and a continued focus on improving the adCenter Desktop application as well as the UI, Google has recently released their own set up of Editor updates. Increase efficiency with CSV import. Something adCenter Desktop has offered since it’s inception, Adwords Editor now offers thet ability to import CSV files into AdWords Editor. If you make changes to your account in a spreadsheet or a custom application, you can now import the spreadsheet then post your new or... [Read the full story]

Content Network

Google To Serve More Targeted Ads in Gmail

January 26, 2010 · Leave a Comment

// So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail. The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for serving ads to a current email that may not match any “better” ads from Google’s inventory. This could be due to the absence of relevant keywords in the contents of the e-mail or due to Google’s ad serving... [Read the full story]

Quality Score

Google Adwords Quality Score - Is 7/10 Good Enough?

// Google Quality Score As part of PPC For Hire’s ongoing quality score myth busters, I wanted to touch on the ideal quality score number. This begs the question - is 7/10 good enough? First, lets go over a quick refresher of what quality score is: Quality...

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Does Zero Impression Keywords Lower Quality Score?

// Google Quality Score Mix Being an Internet marketing company with its primary focus in pay per click management, Quality Score is not only a major focus for us but also an area where we get the most client questions. We have definitely written about quality...

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Increasing Bids and Google Adwords Quality Score

// Google Adwords Quality Score A few months ago, we ran a series of posts on a hot topic among our clients: Google Quality Score. Due to the popularity of these posts, PPC For Hire will be bringing you more facts about this important metric with more regularity. I...

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