Google for Advertisers Site Launches

Adwords Agency Website Launches

Adwords Agency Website Launches

Google recently announced the launch of Google for Advertisers. Google for Advertisers brings together all of the information and tools Google offers that best meet your clients’ objectives.

Here are four ways to dive in and get the most from the site:

  1. Research the various media platforms Google offers and read straightforward descriptions about Google search, Google TV, the Content Network or mobile and all of the medium’s supporting tools.
  2. Learn how to apply Google’s solutions across the marketing and buying cycle. You’ll get information on ways to sculpt your advertising strategy, creative development, media deployment, measurement and campaign optimization — all with the goal of improving ROI.
  3. Fictional case studies that explore a marketing example that illustrates how Google tools combine to solve a particular goal.
  4. My personal favorite: build your personal online advertising ‘toolkit.’ As you navigate the site and find Google tools that pique your interest, you can add them to your online toolkit for easy reference and the ability to share them with your colleagues.

What are your favorite features? Add them in the comments!

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