6 PPC Strategies to Beat the Economy

The current economy has been tough on businesses and customers alike. With the constant ’sale’ mantra being depicted in retail store windows along with ‘closeout pricing’  it can be a lot harder these days to connect with more price-conscious customers.

Google has compiled 6 tactics that will help your AdWords campaigns be more relevant to these price sensitive shoppers and send a more targeted consumer to your landing pages:

1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don’t waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.

You can learn more about each of these tips including examples and instructions.

Something to consider, however, is the business owner who DOES NOT want to attract this type of consumer! For me, the primary answer is negative keywords. By using a strong set of negative keywords you can adequately remove those looking for ‘free’ and ‘cheap’ products. Here are a few suggestions:

Bargain Negative Keyword Suggestions:

• bargain
• cheap
• clearance
• close out
• close outs
• closeout
• closeouts
• discount
• discounted
• free
• inexpensive
• liquidation
• odd lots
• overstock
• remainder
• remainders

Price Conscious Negative Keywords Suggestions:

• price
• prices
• pricing
• quote
• quotes

Do you have any additional suggestions of your own? Leave your suggestions in the comments and I’ll add to the list!

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