Google Adwords Bid Simulator

Google AdWords has been testing a beta feature since late May known as “bid simulator.” The feature basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price. There is a pretty cool reference guide which you can download from Scribd here.

Google Adwords Bid Simulator

Google Adwords Bid Simulator

The feature looks pretty impressive and I think it would be useful for some advertisers but I’ll be honest I have yet to see it or use it in person. What are your thoughts? Have you used the tool? Do you think it will be useful?

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