Google Adwords Quality Score - Is 7/10 Good Enough?
Google Quality Score
As part of PPC For Hire’s ongoing quality score myth busters, I wanted to touch on the ideal quality score number. This begs the question - is 7/10 good enough?
First, lets go over a quick refresher of what quality score is:
- Quality score is kept at the keyword level, ad level, and account level
- Quality score is largely but not entirely based on CTR
- High quality score lowers the bid required to achieve a given ad position
Based on the above, I assumed the goal would be to get 10/10 on every keyword, but evidently 7 is good enough. The AdWord’s rep says:
“Any QS less than 5 can be treated as a low score and they can be either paused or deleted. If need be, you can resume or add the same keyword at a later date when the trend or traffic for these keywords improve. 7/10 is a good QS.”
It was interesting to hear, “less than 5 … paused or deleted”. While Google Quality score is still largely a black hole, if you have a 7/10 on the majority of your keywords, rather than trying to get 10/10 move onto keywords with underperforming quality scores (ie. less than 5/10) and make efforts to improve those!
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I googled this question and found this article which is a great read! I am currently trying Google Adwords and I was getting 6/10 Quality score wondering if that was good enough, but it’s interesting hear that anything below 5/10 is good enough.