Microsoft & Yahoo Search Partnership – Back At the Bargaining Table

Microsoft and Yahoo Merger

Microsoft and Yahoo Merger

Search Engine Land reported late last night that there are several reports floating around that Yahoo and Microsoft are close to consummating a search and advertising deal.

An investment banker from 24/7 Wall Street is cited as saying a deal is “imminent.” All Things Digital says an agreement is “down to the short strokes”.

Here are a couple of key bullet points from the rumored deal:

  • 24/7 Wall Street cites sources who say Yahoo will get $3 billion upfront.
  • All Things Digital reports that several high-level Microsoft executives, including Yusuf Mehdi, Satya Nadella, and Dr. Qi Lu, were in Silicon Valley on Thursday to try closing the deal.
  • This same source  also says that if no deal is reached “we will all finally go our separate ways and be done with it.”

What are your thoughts? Is a Yahoo and Microsoft merger good for the industry?

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