DoubleClick and Google Ad Exchange Partnership
The Google blog has just announced the new ad exchange between DoubleClick’s inventory and Google’s content network.
To put it simply, your clients can now advertise on inventory in the Ad Exchange through Google’s Content network. This further expands the high-quality options for display ads available through Google’s content network offering.
This partnership should also help drive more visibility to Google’s Display Ad Builder which allows for easy banner ad creation on the fly.
To learn more about the Ad Exchange visit Google’s Help Center.
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