Holiday PPC Campaign Countdown – Have You Started Planning?


I was doing some shopping this weekend and was rather appalled to see the holiday decorations being pulled out even earlier than last year. Before you know it, the holidays will be here. As we can probably all attest, it is never too early to start planning seasonal campaigns with your clients.

To help you stay on top of your holiday planning, PPC For Hire will be regularly posting seasonally-focused strategies through the next few months, starting with key holiday dates:

1. Mark Thanksgiving, Black Friday and Cyber Monday on your calendars

2. Don’t Forget Green Monday – typically seen as the last day for customers to order gifts online without having to pay for expedited shipping.

Here are a couple additional trends to focus on for the holiday season:

1. All Mondays during the month of December tend to generate more revenue than other days during the week.
2. On average, the first and second week in December are the highest revenue generating days online.

Have any tips of your own? Add them in the comments!


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