Yahoo to Discontinue Paid Inclusion Advertising
At the end of 2009 Yahoo will no longer be offering the paid inclusion advertising program. This unexpected move from Yahoo comes as a shock to most speculators.
Here is an official explanation from Yahoo
“We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our ads to increase user engagement and ROI for advertisers, and as a result, have decided to exit Search Submit. We have stepped up innovation in Search Marketing, recently rolling out search retargeting, Rich Ads in Search and improved matching technology, and in Consumer Search, with enhancements like the new search results page. These enhancements deliver value, control, innovation and relevance to our advertisers, leading to increased ROI.
I think it is pretty easy to say, the impending deal with Microsoft in regards to the Bing partnership has Yahoo! starting to wind down services that will not be included in the deal. I know quite a few advertisers who make significant dollars from these listings so it will be interesting to see where they find alternative business. I would imagine we’ll start to see an increase in paid search dollars as well as folks look for alternatives to make up for the lost traffic that Search Submit once sent.
What are your thoughts? Is this a good move by Yahoo or a bad one?
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