How To Get Adwords Ads Sitelinks

Google Adwords has been busy as of late implementing new feature after new feature. One of their latest is a pretty cool feature called ‘ad sitelinks’. This feature allows PPC advertisers with high quality ads to add four additional links under the main PPC ad. This allows searchers more options to reach the destination they desire and you beneft fom easier access to deeper content within your website.

Arguably the biggest benefit, unlike organic sitelinks, the advertiser can choose which campaigns get sitelinks, what those sitelinks are and where they link to. As a result, they can be changed out as frequently as you would like.

It should be noted that these new feature are not available to all Adwords advertisers and Google is being rather vague when they say their new ad sitelinks are “available to ads that meet our quality requirements. Similar to the initial launch of their Google’s quality score algorithm, there isn’t a lot of detail behind Google’s statement.

To find out if your PPC account qualifies for the new sitelink feature, simple go into your Adwords account, click on a campaign, click the settings tab, and scroll down to the ‘networks, devices and extensions section.  If the sitelinks are available to you, there will be an additional ‘ad extensions’ option under this category. Simply click the edit button to add your sitelinks.

sitelinks

Have you implemented your sitelinks? What are your early result?

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  1. […] for Hire got a friendly update from our AOL rep this afternoon. AOL now has the ability to include Sitelink, Phone, and Local Extensions within the AOL Search Marketplace!  (Product Extension is not […]

  2. […] you are new here, you might want to subscribe to the RSS feed for updates on this topic. // Love ad extensions like Sitelinks and location extensions but not so crazy about editing them one by one for search enabled campaign? […]

  3. […] to the RSS feed for updates on this topic. // Did you know that there’s a trumping order for Google extensions? According to Google, most extensions trump Seller […]

  4. […] the next two weeks, Google will be launching a new display format of Adwords Sitelinks, called Embedded […]

  5. […] mandatory sometime in mid-2013. With the migration, there will be some key impacts to the legacy sitelink ad units – specifically around character limits. According to our Google reps: At the moment, the new […]