Google Content Network Optimization

Content Network Tip

Content Network Tip

The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network.

The guide and videos provide a conceptual walk-through and demo of the major steps involved in executing a Content Network campaign. These include:

Along with a few simple tips to improve ROI, Google also covers some important pay per click tools, such as the Wonder Wheel, the Keyword Tool and Conversion Tracking, that can help you be more efficient and improve your Adwords  accounts performance.

Do you have any tips to improve performance? Leave them in the comments!

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