Google Content Network Optimization
Content Network Tip
The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network.
The guide and videos provide a conceptual walk-through and demo of the major steps involved in executing a Content Network campaign. These include:
- Campaign setup best practices
- Creating appropriate ad groups
- Selecting effective keywords
- Developing high impact ad creative
- Bidding strategies
- Conversion tracking and tweaking for ROI
Along with a few simple tips to improve ROI, Google also covers some important pay per click tools, such as the Wonder Wheel, the Keyword Tool and Conversion Tracking, that can help you be more efficient and improve your Adwords accounts performance.
Do you have any tips to improve performance? Leave them in the comments!
Not getting the ROI you need? Ask about our PPC Services!
Related posts:
