Google Releases 2009 Fourth Quarter Earnings Report
Google has just announced earnings for the fourth quarter of 2009. Most notably, revenues increased both quarter over quarter and year over year thanks to increases in both Google-site revenues and Adsense revenues.
You’ll find some of the top highlights below:
- Quarterly revenues were up 17% to $6.7 billion.
- Yearly revenues ended up being $23.65 billion, up from $21.8 billion in 2008. The resulting net income for 2009 was $6.5 billion.
- 66 percent (or $4.4 billion) of Google’s revenue was generated from its own sites. An additional 31 percent (or $2 billion) in revenue was generated by AdSense ads across the advertising network. The remaining 3 percent came from licensing and other businesses
- Google’s ad revenue on its own sites increased 16 percent while AdSense revenues grew an even faster 21 percent.
- Paid clicks were up 13 percent annually and up 9 percent from the third quarter of 2009.
- The average cost per click was up 5 percent annually, and 2 percent sequentially.
- Google ended up with 9,835 full-time employees - 170 more people than the previous quarter.
- Google is currently averaging one acquisition per month
Looks like Google is continuing to enjoy the increasing query share and increasing search volume!
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