Microhoo Search Alliance Approved by Regulators

ymsa_search_us_en-ca_ukIts official – Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future?

  • Search ad inventory: both the Yahoo! and Microsoft networks will be combined  in a new, unified search marketplace powered by Bing. This combined audience will consist of over 150 million searchers in the U.S and nearly 577 million searchers worldwide.
  • A Single Platform: Microsoft’s adCenter will be used for both Yahoo and Microsoft. With just one buy, your search ads will reach users on Bing, Yahoo!, and other premium partner sites and networks, such as The Wall Street Journal Digital Network, msnbc.com, FoxSports.com, Facebook, and Buy.com.

What’s important to realize is for now, it’s business as usual and there aren’t any change to your account or service. Your ads will continue to serve on Bing and Yahoo search results pages respectively. According to Microsoft, the goal of US search integration with Yahoo! is by the end of 2010, prior to the crucial holiday season. Additional countries will follow on a staggered schedule beginning in 2011.

As more details and dates emerge, PPC For Hire will be there to keep you up to date on all the details!  Be sure to check out www.SearchAlliance.com for all the official news!


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