iPad Targeting in Google Adwords – Its Available!

iPad Google Adwords Device Targeting

iPad Google Adwords Device Targeting

Google continues to innovate their Adwords platform at alarming speed. Not too long ago Google announced new targeting options for mobile devices and it has now officially announced the ability to specifically target the iPad with your AdWords ad campaigns.

The targeting process is pretty simple. Simply edit  the “Devices” section in your AdWord Campaign Settings and include the iPad under the “Advanced device and carrier option.” Important** You will need to go in and select the iPad as one of your targeted devices even if you have previously selected other mobile devices such as the iPhone or Android. As such, if your current device settings are set to target desktop and laptop computers only, your Adwords ads won’t show up on the iPad devices.

What are your thoughts on iPad targeting? To you envision the iPad being the next hot ‘mobile’ device?

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  1. […] ads are running on the side you might notice a change in performance. If you remember, Google automatically added tablet devices to the AdWords settings, claiming that they behaved similarly to desktop ads. Now this might change […]