Improving Click Through Rate

There are a number of things that you can look at that will help to improve your click through rate on your ads. The first thing you will need to discover is what the case of the problem is. Once you have done this you will better be able to troubleshoot what to do. Some of the biggest causes of poor click through rate are as follows: lack of relevant keywords and keywords that are not creative or attract attention. Once you have identified the best keywords to use you will be on your way to improving your click through rate. However, remember a high click through rate does not always mean conversions.

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