Bing Maps Goes Shopping in Time for Christmas

Just in time for the holidays, and tracking down that perfect gift, Bing Maps is giving you a peek inside the mall.  That’s right, Bing now shows you the store directory for malls when you zoom in close enough and click a “mall maps” link.

The idea behind this is to help plan your shopping trip so you can park on the correct side of the mall for where you want to go (especially useful for Mall of America, King of Prussia or Garden State Plaza).  While this feature is only available for a select handful of malls (mostly in WA state), Bing’s blog says they are rolling it out nationally with a focus on large malls and shopping centers.  This must be slowly rolling out today, as I have not been able to replicate the map yet.

It will be interesting to see how this actually gets used as it becomes more widespread.  It will also be interesting to see if Bing will eventually allow hyper-local targeting of coupons and ads for specific stores in the mall.  While that may clutter the map a little, it would certainly allow brands to target shoppers who are already interested in at least being near their store.

Here is the link to the Bing blog with the full list of available malls.

Now, if Bing could just figure out how to allow for bulk uploads to their maps listings I would use it more often:)

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