Google Adwords Ad Extensions – Now Save Time with Shared Extensions

Love ad extensions like Sitelinks and location extensions but not so crazy about editing them one by one for search enabled campaign? Well, now you can edit multiple extension listings with Google’s rollout of shared extensions.

Shared extensions allow you to set up any type of extension just once and then “share” it across different campaigns. Then, should you need to change part of your extension later (for example, to change the URL for one of the Ad Sitelinks), you only need to change the extension once and all campaigns sharing that extension will be automatically updated. This is definitely a time saver for large advertisers!

Anyone using this new feature? What are your thoughts – does it make managing sitelinks easier or more complicated?

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  1. […] larger revenues for Google. From an advertiser perspective, in conjunction with the utilization of ad extensions, this can certainly provide a number of levers to pull to increase account […]