Google Adwords Testing Longer Headlines: 70 Characters

Google Adwords extended headlines beta example

Google Adwords extended headlines beta example

Google continues to roll out new and exciting beta opportunities – the latest is an option for extended ad headlines. The image above is a mock-up of what the extended headline beta looks like in the search results.

You’ll need to contact your Adwords rep if you want to be included in this limited beta but, if approved, this experiment will increase the character limits in the ad text Headline from 25 to 70 characters.

What are your thoughts – a good move by Google or no?

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  1. […] want to subscribe to the RSS feed for updates on this topic. // I blogged the other day about Adwords ads extended to 70 characters and now its official – this update is not a beta rather a permanent change to the placement of the […]