Breaking News: Google Launches +1 Button Social Search

Today Google released the +1 button for organic search listings and AdWords which allows people signed into Google to recommend websites to friends and contacts within their Google social network. This is done by  clicking a +1 button to the right of the search results in the organic listings and paid ads . When you view search results that have been referred by people in your network the listings will be enhanced and display the individuals who recommended them.

Google +1 Button - Google's New Social Search

Google +1 Button - Google's New Social Search

So what is the +1 Button you ask? As defined by Google, the +1 button is shorthand for “this is pretty cool” or “you should check this out.” Within search results and paid ads, users will be able to click +1 to publicly give something their stamp of approval. These +1’s can help friends, contacts, and others on the web find the best stuff when they search. You can view the official video below:

This is indeed a huge launch by Google – think of it as an expanded version of the Facebook ‘like’ feature that will affect organic and paid search ads. We aer still formulating a more comprehensive post with additional details but, for now, here are some useful links and resources:

  • The +1 buton and Adwords: http://adwords.blogspot.com/2011/03/1-button-adwords.html
  • E-mail sign-up for more information on the +1 button for websites: https://services.google.com/fb/forms/plusonesignup/
  • Participate in the +1 experiment: http://www.google.com/experimental/

What are your thoughts based on the initial reports? Will this be yet another opportunity for spammers to quickly take advantage of or will this add long-term added value to the search landscape? Leave your thoughts in the comments.

Comments

9 Responses to “Breaking News: Google Launches +1 Button Social Search”
  1. PPC Marketing New York City says:

    Hey great news.

  2. PPC Marketing New York City says:

    Well this +1 button technique is sounding interesting for all those who want to bring traffic to their website quickly.Lets see how much useful it is.

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