Google Adwords Announces Embedded Sitelinks Launch

Embedded Sitelinks Launch

In the next two weeks, Google will be launching a new display format of Adwords Sitelinks, called Embedded Sitelinks.

To show with embedded sitelinks, your campaign must be enabled for Ad Sitelinks. Additionally, your ad must appear above the organic search results, and (this is key) part of your ad text must exactly match one or more of your Ad Sitelinks.

Additionally, embedded sitelinks will only show for ads that don’t meet one or more of the requirements for one- or two-line Ad Sitelinks. Embedded Sitelinks is launching globally, except for China, Japan and Korea.

Here’s a look at what ads will look like with embedded sitelinks:

Google Adwords Embedded Sitelinks

Google Adwords Embedded Sitelinks

Tip: Google recommends utilizing all 10 sitelinks link options in a campaign in order to take advantage of all that sitelinks has to offer. Generally, shorter text works better on sitelinks.

Comments

3 Responses to “Google Adwords Announces Embedded Sitelinks Launch”
  1. Manoj says:

    Nice option to make use of sitelinks for website offering different services. But the question is how will be the option to use this ? will be something like DKI to call already entered sitelink or there would be new options in sitelink tab.. ??

  2. David says:

    does anybody have an example where i can see the new embedded sitelinks “in action”?

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  1. […] RSS feed for updates on this topic. // While doing a search this afternoon I stumbled across an Adwords sitelink result I’ve never seen before. This is clearly something else Google is testing to a select […]