Google Showing Display URL Domain in Headline for Select Adwords Ads
Google has done a great job in recent months in pushing the limits and possibilities of the ‘traditional’ paid search ad that consisted of a blue 25 character headline, two descriptions lines of 35 characters each and a display URL offering an additional 35 characters. The current options include extended ad headlines, sitelinks, location extensions and more.
Google has recently announced they will begin adding the display URL domain at the end of the headline for some ads appearing in the top positions (ie. those ads that appear above the organic search results).
This change will affect all languages and all ads across Google.com, Google’s Search Partners, and other Google properties.
In terms of a time-line, beginning last week Google will add the domain to the headline separated by a vertical bar to feature the brand more prominently in the ad. What is important to note, however, is the resulting headline must be 68 characters or less for this to happen. If the headline already contains the domain, Google will not display it again.
Before Display URL Domain Included in Headline
After Display URL Domain Included in Headline
What do you think of the new change? Has it impacted your accounts performance? Leave your thoughts or feedback in the comment below!