Seller Ratings and Trumping Order for Adwords Ad Extensions

Did you know that there’s a trumping order for Google extensions? According to Google, most extensions trump Seller Ratings.

Seller Ratings vs. Ad Sitelinks

As you can see in the examples below, Bath & Body Works’ Seller Ratings disappear for Brand terms…

Google Adwords Ad Sitelinks

Google Adwords Ad Sitelinks

but reappear for our Bath and Body Works’ coupon term.

Adwords Seller Ratings

Adwords Seller Ratings

To show any of these extensions, you have to achieve a certain quality threshold and be in top positions 1-3. That said, most other extensions will trump seller ratings:

  1. Two Line Sitelinks – can serve with any extensions below except Seller Ratings (and One Line Sitelinks)
  2. Product Extensions
  3. Location Extensions
  4. One Line Sitelinks
  5. Seller Ratings

It is also important to note that connecting your AdWords account to the Merchant Center accounts isn’t a factor influencing seller ratings visibility. The ratings on the ads are aggregated for the URL for which Google can pull in reviews, regardless of whether you have a Merchant Center account.

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