Breaking: Google Adwords Showing Click Counts on Ads

It looks like Google is running a test where they are displaying the amount of clicks an ad gets directly below the paid ad.

Clicks Included in Adwords Ads

Clicks Included in Adwords Ads

Google Displaying Clicks in Ads on the Right Rail

Google Displaying Clicks in Ads on the Right Rail

As of the writing of this post, Google hasn’t revealed how they are calculating the clicks or if the clicks are only showing the current day’s total but we were able to this quote from our Google rep:

We’re launching an experiment that will show an annotation with the number of clicks that an advertiser has received in ads that appear on Google. The click count will be an aggregate number that reflects an extended period of time. This is a very small experiment that will not affect performance at this time.

It’s interesting to note “will not affect performance at this time”. How could it not affect performance? If I see an add with 1,500 clicks vs. one that only has 200 I’m much more likely to click on the ad other searchers have chose. What are your thoughts?

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  1. […] might want to subscribe to the RSS feed for updates on this topic. // Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to […]