Google Introduces Sharing from the +1 Button

Last week Google enabling two new features that will make the +1 button even more useful: sharing and +Snippets

These features will enable the +1 button to let visitors share pages with individual circles on Google+. By letting visitors choose the Circles they share with, Google has figured out a way to make it easy to start conversations with people who are interested in your specific content or subject matters. Also, you can use +Snippets to customize the name, image and description that appear when your content is shared.

snippet-google-plus

What I found most interesting, was Google will support existing Facebook markup language to populate their snippet information. So, if you’ve already tagged your pages with Facebook’s Open Graph Protocol to populate Facebook Share or Like functions, you should be good to go.

All that said, Google’s recommendation is using schema.org microdata to populate your +1 snippet. The +Snippet will use the name, image, and description properties found on any schema.org type. Given that Google currently uses schema.org to populate their rich snippets in search results it makes sense to strongly consider using this form of page markup.

For more information, you can review Google’s Webmaster blog post here: http://googlewebmastercentral.blogspot.com/2011/08/making-most-of-improvements-to-1-button.html

Or you can dive right into the details with Google’s specific technical documentation:
http://code.google.com/apis/+1button/#plusone-sharebox

Lastly, if you have any questions or comments about the new features, you can start a discussion via Google’s Webmaster forum: http://www.google.com/support/forum/p/Webmasters/label?lid=1f91cc0e87a8ed93

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