4 Tips on Conversion Rate Optimization – [Guest Post]

conversion-rate-optimization-cro

Conversion Rate Optimization (CRO) is a method used in internet marketing. The hope is to increase visitors to a particular website with the goal of actually getting some of those visitors to buy something and to become customers. CRO was introduced due to increased web competition which forced internet marketers to come up with better marketing tactics to draw more audience to their products.

Search engine optimization (SEO)

This is done to ensure that when a person types some keywords in your website in search engines, the link to your website will appear among the first returned search results. In this way, there are higher chances that the visitor will click on your link which will lead him to your website. If you don’t have experience in SEO, you can hire a professional to assist you in this.

Use social networking sites

Some social networking sites like Facebook and Twitter have millions of members and you can target these people as your audience. Create a very good profile which you can use to post comments and then include the link to your website in these comments. Members who find your posts interesting will end up clicking on your link which will lead them to your site.

Back linking

This is where you post articles on some common sites like Ezine or write guest blog posts that include the link to your site in each article. By posting high quality articles, the readers will end up clicking on your link which will lead them back to your website. Make sure that your website is attractive and has relevant content to arouse even more interest of these visitors.

Maintain customers’ log

Always keep track of the people who visit your site by providing a place where they can sign up to be receiving periodic updates of what you are offering. This is important since many people rarely purchase on the first visit. Keep the visitors in your log informed by sending them newsletters and other relevant information through emails. This will ensure repeated business with your customers as well as attracting new customers.

Conclusion

In conclusion, the key to conversion rate optimization lies in the ability to attract people to your site and having a very well designed website that is catchy, attractive and interesting to ensure that most if not all of the people who visit the website convert to customers. The next thing is to build a long lasting relationship with your customers for continued business.

When adding customers to a database or social media site, make sure you really want to be affiliated with them. Use background check services in order to help you decide.

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  1. […] actually being used by a number of big-name firms to improve the look and feel of their websites to increase conversion rate and enhance their users’ experience at the same […]