Effective Off-Page SEO Strategies that gets your Website’s Ranking On-Track

off-page-seoOff-page SEO refers to the optimization techniques done outside the blog or website that’s being optimized. Off-page SEO techniques are as important as on-page SEO. In fact, off-page SEO techniques can sometimes bring in more traffic compared to On-Page SEO techniques. For that reason, learning the top techniques employed in Off-Page SEO should be a priority for every website owner.

Article and video marketing

Article marketing is an old-age practice of marketing a business and its products and services. Since the Google Panda update, article marketing’s effectiveness has been arguably diminished, however, it is still a very common technique for most link building programs.

Bloggers can market their blogs through writing short articles and syndicating them to various article directories and content websites. Some of the more popular article directories include Build My Rank, Ezine and Article Dashboard while content websites that allow self-promotion include Squidoo and HubPages.

Bloggers can take advantage of those article directories and content websites by putting backlinks that direct readers to their blogs. They can also establish their reputation and expertise over their niche by writing effective by-lines.

Social media marketing

Social media marketing is now competing neck-to-neck against mainstream media marketing. With the number of people migrating from their televisions to desktops and laptops, the popularity of social media marketing continues to rise.

Social media marketing is no longer an alternative; it’s the “in” thing. In fact, even large multinational corporations such as Pepsi, KFC and Starbucks are running their own social media marketing campaigns on Facebook and/or Twitter.

Bloggers who have yet to utilize the power of social media are missing a huge opportunity to generate more traffic, get more backlinks and optimize their website. Needless to say, every successful blogger today has an established presence on social media sites primarily in the social networking site Facebook and the micro-blogging platform Twitter.

Guest blogging

Guest blogging is another effective off-page SEO technique that every blogger should know. Guest blogging also opens opportunities for networking and allows you to reach out to a greater number of people.

Contact fellow bloggers within your niche and ask them if they’re accepting guest blogs. Most bloggers understand the value of having guest bloggers while some are just too busy to write their own blog posts hence, they’ll be more willing to accept guest posts from you.

Blog commenting and forum posting

Commenting on other people’s blogs and/or being active on communities and forums within your niche are two great off-page SEO techniques. Nevertheless, it’s important that you don’t spam comment threads or forum threads in order for people to take you and your blog seriously.

Don’t be an opportunistic parasite and make sure that you are giving them a favor (not the other way around) when you direct them to your blog.

Pay-Per-Click (PPC) advertising

You can also try out Pay-Per-Click (PPC) advertising. Online advertising platforms such as Google AdWords and Google AdSense charge you per click thus, choosing PPC advertising is quite cost-efficient.

Suzzane Edwards is a financial advisor and currently works as a consultant for small businesses. When she’s not writing for Cash for Gold, she could be found blogging about simple tips on how people could take advantage of the internet’s numerous business opportunities.

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