4 iPhone Apps to Help You Manage Your PPC Campaign On the Go


The success of your PPC campaign depends on a number of factors. You need to do proper keyword research to know what your target market is searching for online, and you also have to submit competitive bids for your keywords in order to get a good chance of landing optimal spots in sponsored results. Then there’s tracking and analyzing the results of your campaign to determine if any tweaks or changes have to be made.

Often, PPC campaigns need to be tracked and updated in real time to ensure that you’ll be able to make the most out of your budget. And while all the tasks involved in managing your campaign seem simple enough, things can turn out to be a different story if you’re an entrepreneur with a million other people to see and places to go to.

Thankfully though, managing your advertising campaigns even when you’re out and about can now be breeze if you have an iPhone. Below are some mobile apps that can help you stay on top of your PPC campaigns no matter where you are.

  1. 1. Keywords (PRICE: $4.99) – What if you suddenly think of new keywords for your campaign, but you’re not in front of your computer to look them up? Wouldn’t it be great if you could do your keyword research right there and then? Well, Keywords for iPhone lets you do just that. This app enables you to do a seed keyword search and get back exact match search volumes, AdWords competition, CPC, number of results and a 12 month trends graph” with just a few taps and swipes. Generate a report that you can easily email to yourself or your partner so that you can apply them to your campaign immediately. Keywords provides data that you can sort by volume, CPC, AdWords competition, and exact results. It even suggests related keywords to help you get the most effective ones possible.
  2. 2. PPC Calc (PRICE: $0.99) – Need to gain insights on how your PPC campaign will do? Check out PPC Calc, an app the aims to predict the performance of your campaign even before it begins. Simply input the data on Affiliate Payout, Cost Per Click, Conversion Percentage, and Total Clicks, and then the app will calculate your Campaign Spend, Break Even Units, Break Even Percentage, Conversions, Revenue, Profit, and ROI. PPC Calc is a great tool to help you tweak your campaign before fronting up too much cash.
  3. 3. Analytics App (PRICE: $6.99) –Analytics is a big part of your PPC campaign. After all, it’s the only way to determine if your ads are effective and if people are actually visiting your site. If you’re using Google Analytics to get insights on the various stats of your website or landing page, then be sure to hook up your account to Analytics App for the iPhone. This app gives you an overview of how your website is doing in terms of page views, visits, unique visitors, bounce rates, and time on site—all in the palm of your hand.
  4. 4. Pay Per Click Marketing (PRICE: $2.99) – Consider this your PPC cheat sheet that you can bring wherever you are. It’s an eBook that covers everything about Pay Per Click—from basic knowledge, to campaign setup and optimization, and even effective strategies on implementing effective PPC campaigns.

Image credit: Yutaka Tsutano on Flickr

Author Bio: Francesca StaAna is from AdMedia, an online advertising network that connects advertisers to consumers through a number of innovative products including ad remarketing, affiliate programs, pay per click advertising, and more.

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