Simple SEO Tips for Freelancers

seo-freelancer

When you’re a freelancer, your website is your resume, and it’s viewed every day by potential employers. You can’t tailor your website to each would-be client, but you can use SEO strategies to make sure the site gets in front of as many potential employers as possible!

If you’ve never done SEO before, it can seem intimidating. Strategies change often and some niches are highly competitive. If you’re offering SEO services, you should already have the knowledge you need to promote your site, but the competition will be much stiffer. In other niches such as administrative services or accounting help, you’ll have a much easier time getting ranked for relevant keywords.

SEO Basics

The premise of SEO is to get your website ranked highly in the search results for keywords that relate to your site. For example, if you’re an article writer, the best possible scenario would be to get a first-page ranking when people search for “article writer” or similar phrases in Google, Bing, and other search engines. When you’re putting together website content, use a tool like Google’s keyword tool to determine which keywords you should target, then make sure each page includes one or two instances of these keywords.

Start a Blog (Maybe)

This is a very common piece of advice, and for many good reasons. Starting a blog gives your site fresh content, and over time you will build up dozens or hundreds of pages that search engines can crawl and index. Each blog page will lead back to your portfolio or resume site. If you can spare fifteen minutes a day to write a quick but informative blog post, it’s worth it… as long as you won’t let the blog languish. Infrequent posts must be scheduled regularly so it doesn’t look like you just forgot about your blog.

Get Social Attention

If you can start a Facebook fan page or Pinterest account that relates to your business, do it! Search algorithm updates have made it clear how important it is to have a website deemed valuable by other people on social networks. Direct traffic from search engines will also help free you from the trap of being at the mercy of any particular search engine.

Watch for Updates

Websites like SEOMoz’s Google Algorithm Change History and Search Engine Watch can help you track search engine changes. Pay attention when updates happen, as some might damage your website if you let your website get stale without changing it in response to trends and algorithm updates.

Nothing is guaranteed when you’re trying to attract traffic to your website, but these strategies are great if you want to increase the chance your website will rank well without doing too much work. If you start to notice an improvement in your business, you can invest more time and learn advanced strategies or hire a SEO expert to make sure you’re getting as much business as you can from search engine traffic.

Author Bio:

Guest post contributed by Peter Nevis, on behalf of Orange Line SEO – Peter contributes to various websites, he’s a marketing expert and enjoys writing articles about SEO & online marketing strategies.

Comments

One Response to “Simple SEO Tips for Freelancers”
  1. Steven says:

    When you write a blog or make a website, you want as many people to see it as possible and you want those people to keep coming back. SEO mastery and frequent updates along with quality informative content will always help you succeed in the end.