Page Speed Optimization For Enhancing Website Performance

It is usually possible to speed up the page at the time of its loading by just reducing the number of bytes with no change in function and appearance of a page. By just reducing the number of bytes a visitor is able to load a page in much faster speed.  In this article we will discuss the key ways of reducing the size of page content.


Tips for Page Speed Optimization

1.    Optimization of Images

Reducing the size of image files has been in practice since the early times of web. The images should be sufficiently compressed. The dimension of the images should be clearly mentioned in HTML code. If you don’t specify the dimension in HTML code then browser needs to do extra hard work just to provide the page. Actually each image file has lots of additional information which is sometime of no use. So it is always better to compress. By compressing the file you will be able to reduce some bytes and also it looks same as the uncompressed image file.

2.    Consolidate Java Script and CSS files

Web pages are designed by using various applications that ranges from simple HTML to other embedded resources like scripts, cascading styles sheets and more. It is not necessary to optimize all these application all together but it is better to set them up competently because with this your page speed will definitely improve. It is actually very good to consolidate CSS files and external Java script. It therefore helps browser to load fewer files instead of various different files. You can reduce those CSS files and Java script that comprises of little bits of code.

3.    Minify CSS and HTML

Minify means to reduce all those additional spaces and characters in a source file. By removing blank lines, unnecessary comments and other superfluous characters from your HTML can help you to reduce some of the bytes.

CSS file consist of some rules that apply style attribute to web page elements but if you think that there is no use of some of the rules then remove it. This will result in sending fewer bytes to the client without any change in the appearance of a web page. However while removing rules, keep in mind that no page is using those rules because one style sheet is used by more than one page.

4.    Browser Caching

The information is sent to web browsers by your web server software in order to provide them cache information so that it operates more proficiently. For static resources adjust “Cache Control or Expiry date”. It helps in guiding the browser to load earlier downloaded resources from local disk instead of from the entire network. May be you need to seek advice from your ecommerce or hosting provider in order to make these types of adjustments.

5.    Lessen the Server Response Time Within 200ms

It is always better to shorten the server response time of your web page. This way you can speed up the page while loading it. However there are many factors that affect the server response time and also can slow down it.

You can check your page speed optimization errors here:

Matthew Anton specializes in search engine optimization (SEO), web development and online marketing. He writes regular tips for page speed optimization techniques on

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