The Importance of Having a Website and Using SEO to Market It
Some businesses in San Diego don’t need to market on a national or global level simply because they only do business locally. However, there is a misconception that a local business doesn’t need an online presence to be successful. This misconception has led to many local businesses not taking advantage of what the Internet has [...]
What Makes a Good Landing Page?
Okay, so landing pages are the new wonder tactic for those running pay per click campaigns (Adwords in other words) via Google. The weighting of the landing page has now a little more importance and shaves a tad off the influence scored by the click through rate (CTR).
What Makes a Good Landing Page?
But just what [...]
Happy Holidays
From all of us PPC For Hire, we want to wish you and yours a fantastic holiday season filled with joy and happiness!
SEO Keyword Research: 5 Ways To Mine Google Analytics For SEO Opportunities
Better than Google Adwords. Better than SEOmoz. Better than SEObook. The best keyword tool isn’t actually a keyword research tool at all.
Keyword research tools like the Google Adwords keyword tool can provide excellent data on keyword volumes and competition levels, but the most valuable data you can get is lurking in your Google Analytics reports. [...]
Tip: Google Adwords Headline Display URL Capitlization
As most of you know, back in January, Google updated their display URL policy to display all URLs in lower case - and it was assumed they would display in lower-case regardless of whether the URLs were entered with capitalization or not.
Then, starting in May, Google began pulling the display URL into the headline and [...]
SEO Jobs, Roles and Titles Around the States
SEO is a hot field. There really isn’t a school for it. You either know your stuff, or you don’t. When an SEO Company is looking to hire on another member to their team, they have a number of jobs that need to be done. While there are plenty of odd jobs, and specialty workers [...]
Two SEO Strategies You’ve Probably Never Even Considered
SEO is tough – there are no two ways about it. If you want to increase your visibility in search and get the exposure your website deserves, then you need to work at it, month after month and year after year.
What’s more, it’s often not an easily justifiable business expense – “we want to build [...]
Search Engine Marketing: PPC Vs. SEO Is The Wrong Question
If you are asking yourself whether you should invest in PPC or SEO, you are asking the wrong question. Effective online advertising is not a matter of PPC vs. SEO. Rather, it is about an integrated approach that borrows from one search engine marketing technique to make the most out of the other. What is [...]
