SEO Basics - Internal & External Link Building

Today wraps up our 4 part series of SEO basics and we’ll be focusing on link building - both external and internal (view our Title Tag basics, Meta Description basics and Hx tag basics).
Inbound linking to your page or website helps a lot in terms of SEO, firstly because every link is a reference and [...]

SEO Basics - H1 Tags

Today is part 3 of our SEO basics and we’ll be focusing on the Hx tags today (view our Title Tag basics and Meta Description basics).
<H1> tag is the first and most important heading in the content of a page. It tells what the content is going to be about, so search engines value it [...]

SEO Basics - Meta Description

So, continuing on with part 2 our SEO basics (view our Title Tag basics) we’ll be focusing on the Meta Description.
The Meta description is very important as it describes what the page is about. It also gives you a chance to increase the CTR of searchers by  convincing searchers to come to your page!
An effective [...]

SEO Basics - Title Tags

The next few posts are going to be short and sweet and focused on the basic elements of SEO - starting with the Title Tag.
The title is the most important SEO element as it is the first and best clue about the page for search engine crawlers and also it is the first thing which [...]

Yahoo Desktop Tool - Bulk Changes Made Easy

Google had the Adwords Editor. Microsoft has the adCenter Desktop. Now, Yahoo! has created their own offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts. The Yahoo! Search Marketing Desktop tool offers simpler and quicker campaign management than bulk sheets or the Sponsored Search interface.
Here are [...]

Mobile Search Tracking in Google Analytics

Google has been hard at work releasing a number of great updates to their Google Analytics package over the past few weeks such as annotations and asynchronous tracking. I thought I’d bring you up to speed on yet another great addition - a super simple and easy way to accurately measure and track traffic coming [...]

Local SEO - Choosing the Right Category in Google’s Local Listings

According to last year’s Local Search Ranking Factors survey, one of the most important things you can do with your Google local listing is choose the right category(ies).
This also happens to be one of the more difficult things related to setting up your Google local listing. Luck for us, Mike Blumenthal, has just released a [...]

Microhoo Search Alliance Approved by Regulators

Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future?

Search ad inventory: both the Yahoo! and Microsoft networks will be combined  in a new, unified [...]

PPC For Hire Twitter Weekly Updates for 2010-02-07

PPC For Hire Twitter Weekly Updates for 2010-01-31 http://goo.gl/fb/8bUU #ppcforhire #
RT @TJMcCue: Small Business Owners and Entrepreneurs watch for next event in Atlanta #growthconference @entmagazine http://bit.ly/64KIy5 #

PPC For Hire Twitter Weekly Updates for 2010-01-31

PPC For Hire Twitter Weekly Updates for 2010-01-24 http://goo.gl/fb/bBbf #ppcforhire #
Looking forward to finally heading to Miami for the #growthconference. My initial flight was canceled. Its going to be another long day! #
Google To Serve More Targeted Ads in Gmail http://goo.gl/fb/JGqM #ppcforhire #
@traffika @bjbuck thanks for the retweets #
Google Adwords Offers New Targeting Options [...]

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