Job Search Advice: Pay-per-click Director Explains his Shift to the Virtual Job Market
This PPC (Pay-per-click) Director believes that in order to survive in the new American economy it is necessary to recognize that US has changed from a manufacturing to a virtual economy.
My current title is PPC (pay per click) Director for EcommerceRecruiter.com. My job is to organize and lead the paid marketing efforts online of EcommerceRecruiter.com. [...]
Google+ Now Open for Businesses - Verification and Vanity URLs
So, Google launched business profiles for their Google+ social network last Monday and the mad dash to claim one’s business is on! While the limitations of these profiles is pretty extensive (no contests or promotions) here are a few tips that will help you get started:
First, join Google+ as a user if you have not [...]
Top 4 Reasons to Learn About SEO
I have been in the SEO industry for quite some time now. A little bit after high school (graduate of 2005) a friend of mine and I got into making money online hard - through a numerous amount of ways.
We were young and naive, and let me tell you, we fell for every single get [...]
4 Tips on Conversion Rate Optimization - [Guest Post]
Conversion Rate Optimization (CRO) is a method used in internet marketing. The hope is to increase visitors to a particular website with the goal of actually getting some of those visitors to buy something and to become customers. CRO was introduced due to increased web competition which forced internet marketers to come up with better [...]
Christmas is Coming, is your SEO getting fat? [Guest Post]
If you are a business which wants to make the most out of holiday sales it is important to consider how you will optimize your website to bring in the seasonal traffic. With Christmas just around the corner it is high time you start your campaign to increase your conversions and make the most of [...]
Marin Software Updates: YouTube Promoted Videos, Placement Bidding and More!
Having been a fan of Marin’s paid search campaign management tools for some time, I thought I’d share some enhancements that were recently rolled out on the platform.
YouTube Promoted Video Ads
YouTube is one of the most popular search engines in the world and Promoted Video Ads make it easy to marketers to reach this growing [...]
The Five Best Blog Directories for the Novice Blogger
As a newer blogger, your focus is probably simply on developing content and driving traffic to your blog. The content part is simple if you’ve chosen a niche you’re already passionate about, but how do you go about getting traffic? One of the best ways to get more traffic is to submit your blog to [...]
Letting Your Brand Evolve: A Guide to Branding Your Small Business
The 21st century is an extremely exciting time to own or start a small business: the internet opens up communication and marketing in ways never before possible. The market is so wide that there is a niche for everything; and, depending on your product or service, production costs can be outstandingly low.
But the 21st century [...]
adCenter Broad Match Enhancement Released - What You Should Know!
adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August. These enhancements are expected to drive increased click volume for all advertisers currently using Broad Match. We have received some specific information on expectations of the change from our Yahoo reps:
Broad Enhancement Launch Date
Enhanced Broad Match was rolled out between [...]
