iPad Targeting in Google Adwords - Its Available!
Google continues to innovate their Adwords platform at alarming speed. Not too long ago Google announced new targeting options for mobile devices and it has now officially announced the ability to specifically target the iPad with your AdWords ad campaigns.
The targeting process is pretty simple. Simply edit the “Devices” section in your AdWord Campaign Settings [...]
Do It Yourself (DIY) Search Engine Optimization (SEO) Advice
Many entrepreneurs and small business owners have a “Do-It-Yourself’ mindset. After all it’s that same mindset that encouraged many owners to go into business for themselves in the first place, and there are plenty of examples of business owners who have success marketing themselves online.
With that in mind, depending on the size of your business, [...]
Mobile Search Tracking in Google Analytics
Google has been hard at work releasing a number of great updates to their Google Analytics package over the past few weeks such as annotations and asynchronous tracking. I thought I’d bring you up to speed on yet another great addition - a super simple and easy way to accurately measure and track traffic coming [...]
Haiti Earthquake Online Donation Resources
I thought it necessary to deviate from the regular Internet Marketing related posts in favor of helping those impacted by the recent earthquake in Haiti. According to the latest news accounts, over 100,000 are expected to have died during the quake or over the past 48 hours with the after effects of disease, dehydration [...]
Google Grants - Get Your Free Adwords Advertising
I’ve never written about Google Grants but it’s a fantastic non-profit advertising program offered by Google. Google determines the advertising dollars you receive each month. In return, you are given an account that can be managed with a few restrictions – the two biggest limitations are:
Cannot advertise on the content network
Can’t bid over $1 per [...]
PPC Clicks and Search Engine Loyalty Study
The Rimm-Kaufman Group, as usual, has just posted an amazing analysis of over 1.8 million orders placed through their clients’ sites. The premise was simple - they wanted to find out how loyal those buyers were to the engines they used. First, a couple quick notes about the study:
All clicks from content networks were eliminated
Comparison shopping [...]
Free Google Analytics Tools
If you are new to Google Analytics or simply looking to give your tracking a boost check out these tools:
URL Builder
In order for Google Analytics to track your marketing campaigns effectively, you’ll need to add parameters to your online ads. As a result, the first tool you’ll need is the URL Builder. This tool will [...]
Google Now Tracking 88% of Website Domains
We all know Google is the primary market share leader in search, but I found this recent study published by graduate students at University of California, Berkeley fascinating. The study showed that Google is now the leading analytic footprint on the top 100 sites in their study.
As you can see from the chart below, Google [...]
Integrate Google Analytics Goals with AdWords Conversion Tracking
Google quietly rolled out a new feature last week enabling the integration of Google analytics goals as conversions in your AdWords accounts.
Simply navigate to the conversion tracking screen and click on the link for ‘Link your Analytics goals and transaction’.
There is one drawback - when you link your AdWords and Analytics goals together, you can [...]