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Broad Match – Does it Correlate with ROI?

Posted by jonclark on May 23, 2009 · 2 Comments 

Tweet I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question – “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match […]

Filed under Ask PPC For Hire, Keyword Research, PPC Account Settings, Uncategorized · Tagged with adcenter, adwords, broad match, Google, Microsoft, yahoo, ysm

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