Google Page Preview in Search Results Makes an Appearance
While browsing this afternoon, I came across my first “Google Page Preview” experience. There’s been a “Page Preview” search option for a little under one year now, but this implementation is automatic and provides a lot more vertical glancing.
I know there are quite a few blog posts about this already - some as early as [...]
Google Webmaster Tools Now Showing “Total Links”
Google recently updated their Google Webmaster Tools to provide site owners with a lot of actionable data. While the updates were very informative and useful, the revisions did leave a key metric for SEOs - total links.
This past Friday, Google announced they have re-added the “total links” value to the link reports in Google Webmaster [...]
Google Adwords Offers New Targeting Options for Mobile Ads
Google AdWords has rolled out a new targeting option for mobile ads. For those of you who are publishing ads on iPhones and other full internet mobile browsers, this new targeting feature will allow you to target specific mobile devices or carriers rather than targeting all of them.
This new feature will be most useful if [...]
Google Releases 2009 Fourth Quarter Earnings Report
Google has just announced earnings for the fourth quarter of 2009. Most notably, revenues increased both quarter over quarter and year over year thanks to increases in both Google-site revenues and Adsense revenues.
You’ll find some of the top highlights below:
Quarterly revenues were up 17% to $6.7 billion.
Yearly revenues ended up being $23.65 billion, up [...]
Google Content Network Optimization
The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network.
The guide and videos provide a conceptual walk-through [...]
Google Grants - Get Your Free Adwords Advertising
I’ve never written about Google Grants but it’s a fantastic non-profit advertising program offered by Google. Google determines the advertising dollars you receive each month. In return, you are given an account that can be managed with a few restrictions – the two biggest limitations are:
Cannot advertise on the content network
Can’t bid over $1 per [...]
What is the Google Adwords Opportunities Tab Beta
The first tidbits about the opportunities tab were initially released in July. It has now been released to an expanded set of US advertisers and is being rolled out to U.K. and Austrailia advertisers as well. I have been receiving a number of questions related to this ‘new’ tab as it continues to pop up [...]
Google Adwords Launches Bid Estimator
Adwords has been launching a lot of great new features lately the most recent answers a couple burning questions that every PPC account manager faces:
How can I increase traffic without burning through my budget?
How will raising my bid for ‘x’ keyword impact my account?
Typically, finding the right bid has involved a lot of trial and [...]
6 PPC Strategies to Beat the Economy
The current economy has been tough on businesses and customers alike. With the constant ’sale’ mantra being depicted in retail store windows along with ‘closeout pricing’ it can be a lot harder these days to connect with more price-conscious customers.
Google has compiled 6 tactics that will help your AdWords campaigns be more relevant to these [...]
