Marin Software Updates: YouTube Promoted Videos, Placement Bidding and More!
Having been a fan of Marin’s paid search campaign management tools for some time, I thought I’d share some enhancements that were recently rolled out on the platform.
YouTube Promoted Video Ads
YouTube is one of the most popular search engines in the world and Promoted Video Ads make it easy to marketers to reach this growing [...]
Google Adwords Launches Bid Estimator
Adwords has been launching a lot of great new features lately the most recent answers a couple burning questions that every PPC account manager faces:
How can I increase traffic without burning through my budget?
How will raising my bid for ‘x’ keyword impact my account?
Typically, finding the right bid has involved a lot of trial and [...]
Google Adwords Bid Simulator
Google AdWords has been testing a beta feature since late May known as “bid simulator.” The feature basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price. There is a pretty cool reference guide which you can download from Scribd here.
The feature looks pretty [...]
