6 Tips to Lower Your PPC Costs

Tweet PPC Adwords costs can soar to high levels quickly if precautions are not taken. Since every company needs exposure through marketing campaigns, the best strategy is to find ways to lower PPC Adwords cost. Lowering costs provides the necessary exposure but at a fraction of the cost. Here are a few tips to lower […]

Marin Software Updates: YouTube Promoted Videos, Placement Bidding and More!

Tweet Having been a fan of Marin’s paid search campaign management tools for some time, I thought I’d share some enhancements that were recently rolled out on the platform. YouTube Promoted Video Ads YouTube is one of the most popular search engines in the world and Promoted Video Ads make it easy to marketers to […]

Google Adwords Launches Bid Estimator

Tweet Adwords has been launching a lot of great new features lately the most recent answers a couple burning questions that every PPC account manager faces: How can I increase traffic without burning through my budget? How will raising my bid for ‘x’ keyword impact my account? Typically, finding the right bid has involved a […]

Google Adwords Bid Simulator

Tweet Google AdWords has been testing a beta feature since late May known as “bid simulator.” The feature basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price. There is a pretty cool reference guide which you can download from Scribd here. The feature […]