Google To Serve More Targeted Ads in Gmail

Tweet So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail. The change to ‘relevancy’ includes using related emails you’ve previously received as a […]

Google Content Network Optimization

Tweet The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network. The guide and videos provide a […]

How to Target Gmail with the Content Network

Tweet Everyone with a Gmail account has seen the ads displayed on the right hand side of your e-mails. Its a great opportunity to get in front of folks and provide a solution to what might be discussed in the contents of the e-mail. But how do you target Gmail specifically? There was a great […]

Conversion Rate & Google’s Content Network

Tweet Just how well does Google’s content network convert? Not as well as Microsoft adCenter – at least from internal testing we have completed. It will be interesting to see how that trend changes with the release of Microsoft’s publisher network. Regardless, Google has taken upon themselves to examine the performance of Search Network and […]