Info: Microsoft adCenter Quality Score Coming Soon
Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo.
adCenter Quality Score Feature Highlights
adCenter Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased
Scores are designed to represent how competitive your [...]
Major AdWords Quality Score Reporting Bug Confirmed by Google
I’ve been following recent threads and complaints popping up in forum threads and posts by Google advertisers claiming a major decrease in Quality Score for their top keywords. Because Adwords quality score is such an important metric in determining both CPC and ad positioning this is certainly an understandable concern.
According to Google it is just [...]
Google Instant Search - What is the Paid Search & Quality Score Impact?
Google Instant Search is here! What is it you ask? I’ll let Google explain in three simple features:
Instant Results: relevant results are generated dynamically and display as you type
Predictive Text: algorithmically predicts the rest of your query as you type
Scroll to Search: Arrow keywords scroll through predictions and results update instantly
Overall, Google claims this will [...]
Google Adwords Quality Score - Is 7/10 Good Enough?
As part of PPC For Hire’s ongoing quality score myth busters, I wanted to touch on the ideal quality score number. This begs the question - is 7/10 good enough?
First, lets go over a quick refresher of what quality score is:
Quality score is kept at the keyword level, ad level, and account level
Quality score is [...]
Does Zero Impression Keywords Lower Quality Score?
Being an Internet marketing company with its primary focus in pay per click management, Quality Score is not only a major focus for us but also an area where we get the most client questions. We have definitely written about quality score in the past but I wanted to revisit a few quality score myths [...]
Increasing Bids and Google Adwords Quality Score
A few months ago, we ran a series of posts on a hot topic among our clients: Google Quality Score. Due to the popularity of these posts, PPC For Hire will be bringing you more facts about this important metric with more regularity.
I was reading the Google Agency Blog and came across this post regarding [...]
