4 Ways to Use Automated Rules in Google Adwords

Tweet Google AdWords has a powerful feature that even the most seasoned PPC managers underutilize or let go by the wayside altogether – Automated Rules. AdWords scripts fall into the category of automation, but if scripts seem like a daunting task and beyond your level of comfort, you can still take advantage of automation features […]

4 Ways to Use Automated Rules in Google Adwords

Tweet Google AdWords has a powerful feature that even the most seasoned PPC managers underutilize or let go by the wayside altogether – Automated Rules. AdWords scripts fall into the category of automation, but if scripts seem like a daunting task and beyond your level of comfort, you can still take advantage of automation features […]

New Enhanced Campaigns Bring Changes to Sitelinks

Tweet The latest Adwords update, known as Enhanced campaigns, will become mandatory sometime in mid-2013. With the migration, there will be some key impacts to the legacy sitelink ad units – specifically around character limits. According to our Google reps: At the moment, the new character limit for sitelinks only affects sitelinks created/edited in the […]

Tip: Google Adwords Headline Display URL Capitlization

Tweet As most of you know, back in January, Google updated their display URL policy to display all URLs in lower case – and it was assumed they would display in lower-case regardless of whether the URLs were entered with capitalization or not. Then, starting in May, Google began pulling the display URL into the […]

Adwords Editor Version 9.5 Update for Windows and Mac

Tweet If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload. For those without Adwords Editor, you can easily download it here: http://www.google.com/adwordseditor/. […]

Google Testing 6 Sitelinks in Adwords Ads?

Tweet While doing a Google search this afternoon I stumbled across an Adwords sitelink result I’ve never seen before. This is clearly something else Google is testing to a select few searchers. Per Google’s own admission here if an ad triggers sitelinks.. .. our system may include up to 4 of your additional links on […]

FAQ: Google Tests Showing Click Annotations On AdWords Ads

Tweet Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to pass along: What will ads look like after the change? Top placement ads will have an annotation on the existing line after the display URL, […]

Breaking: Google Adwords Showing Click Counts on Ads

Tweet It looks like Google is running a test where they are displaying the amount of clicks an ad gets directly below the paid ad. As of the writing of this post, Google hasn’t revealed how they are calculating the clicks or if the clicks are only showing the current day’s total but we were […]

Google Adwords Announces Embedded Sitelinks Launch

Tweet Embedded Sitelinks Launch In the next two weeks, Google will be launching a new display format of Adwords Sitelinks, called Embedded Sitelinks. To show with embedded sitelinks, your campaign must be enabled for Ad Sitelinks. Additionally, your ad must appear above the organic search results, and (this is key) part of your ad text […]

Google Showing Display URL Domain in Headline for Select Adwords Ads

Tweet Google has done a great job in recent months in pushing the limits and possibilities of the ‘traditional’ paid search ad that consisted of a blue 25 character headline, two descriptions lines of 35 characters each and a display URL offering an additional 35 characters. The current options include extended ad headlines, sitelinks, location […]

Next Page »