Tip: Google Adwords Headline Display URL Capitlization
As most of you know, back in January, Google updated their display URL policy to display all URLs in lower case - and it was assumed they would display in lower-case regardless of whether the URLs were entered with capitalization or not.
Then, starting in May, Google began pulling the display URL into the headline and [...]
Adwords Editor Version 9.5 Update for Windows and Mac
If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload. For those without Adwords Editor, you can easily download it here: http://www.google.com/adwordseditor/. For [...]
Google Testing 6 Sitelinks in Adwords Ads?
While doing a Google search this afternoon I stumbled across an Adwords sitelink result I’ve never seen before. This is clearly something else Google is testing to a select few searchers. Per Google’s own admission here if an ad triggers sitelinks..
.. our system may include up to 4 of your additional links on your ad, [...]
FAQ: Google Tests Showing Click Annotations On AdWords Ads
Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to pass along:
What will ads look like after the change?
Top placement ads will have an annotation on the existing line after the display URL, and side placement [...]
Breaking: Google Adwords Showing Click Counts on Ads
It looks like Google is running a test where they are displaying the amount of clicks an ad gets directly below the paid ad.
As of the writing of this post, Google hasn’t revealed how they are calculating the clicks or if the clicks are only showing the current day’s total but we were able to [...]
Google Showing Display URL Domain in Headline for Select Adwords Ads
Google has done a great job in recent months in pushing the limits and possibilities of the ‘traditional’ paid search ad that consisted of a blue 25 character headline, two descriptions lines of 35 characters each and a display URL offering an additional 35 characters. The current options include extended ad headlines, sitelinks, location extensions [...]
Did Google Confirm 3% of All Adwords Clicks Lead to a Conversion?
Google recently wrote a blog post on remarketing. While that in itself is not so interesting, a sentence at the bottom of the post certainly sparked my interest:
97% of new visitors do not convert the first time they arrive at your site.
Is Google saying that if 97% of new visitors do not convert, that 3% [...]
Google Adwords Updates Billing Tab with More Options
I was recently walking a client through the billing setup process and quickly realized Adwords had made some changes to the Billing options tab. You will now have more control over when and how much you are being charged. Although the billing method and forms of payment haven’t changed, some of the billing methods have [...]
