Google Redesigns Google Search on Tablets
Google has changed the way Google.com shows on tablets. The new interface focuses on making content more visible and accessible for tablet users by increasing the size of the search button, adding more white space, and making the search results bigger.
Old Tablet Google Search Experience:
New Tablet Google Search Experience:
The new redesign changes the way paid [...]
Google and Bing Search Operators
This post will be short and sweet - while working on some specific search queries, I stumbled across this list of search operators. Hopefully you’ll find it useful as well!
Bing search operators and their intended use:
http://msdn.microsoft.com/en-us/library/ff795620.aspx
Google search operators and their intended use:
http://www.googleguide.com/advanced_operators.html
Enjoy brushing up your search engine operators
Google Testing 6 Sitelinks in Adwords Ads?
While doing a Google search this afternoon I stumbled across an Adwords sitelink result I’ve never seen before. This is clearly something else Google is testing to a select few searchers. Per Google’s own admission here if an ad triggers sitelinks..
.. our system may include up to 4 of your additional links on your ad, [...]
Google +1 Getting Local
A lot of attention has been paid to the launch of Google +1. I’m still not sure if everyone is seeing the aggregated +1’s yet (depending on whether or not you’ve opted into the +1 ‘experiment’), but it appears Google is now displaying this at a local city level to increase relevance.
Has anyone seen this [...]
Effective Search Engine Optimization (SEO) Methods For Google Panda
The Basics of Google Panda
Search Engine Optimization is made significantly more difficult with newly implemented changes in the operational algorithm of the search engine results. Google recently did exactly this in the form of a new algorithm change, code named Google Panda. Previously, they also implemented Google Caffeine in 2010. To understand how to change [...]
Did Google Confirm 3% of All Adwords Clicks Lead to a Conversion?
Google recently wrote a blog post on remarketing. While that in itself is not so interesting, a sentence at the bottom of the post certainly sparked my interest:
97% of new visitors do not convert the first time they arrive at your site.
Is Google saying that if 97% of new visitors do not convert, that 3% [...]
Place: Predictions About Possibilities in the Near Future of PPC
Last year Google overhauled Place functionality backwards and forwards.
In late October 2010, they merged place results with organic results, giving ‘place-rank’-determined by reviews, maps optimization and geographical proximity to the IP of the individual who’s searching etc.-a new kind of primacy. Google’s algorithm has become more sensitive to reviews on Yelp and in other [...]
Google Instant Preview for Adwords Ads
So, I’m a bit late on ‘breaking’ this news, however, Google recently began rolling out a new search ads enhancement. Google is extending Instant Previews to our search ad results. Instant Previews have already been available for organic Google search results, and now will allow you to also preview search ad results in a thumbnail [...]
