Google Adwords Offers New Targeting Options for Mobile Ads
Google AdWords has rolled out a new targeting option for mobile ads. For those of you who are publishing ads on iPhones and other full internet mobile browsers, this new targeting feature will allow you to target specific mobile devices or carriers rather than targeting all of them.
This new feature will be most useful if [...]
Google Releases 2009 Fourth Quarter Earnings Report
Google has just announced earnings for the fourth quarter of 2009. Most notably, revenues increased both quarter over quarter and year over year thanks to increases in both Google-site revenues and Adsense revenues.
You’ll find some of the top highlights below:
Quarterly revenues were up 17% to $6.7 billion.
Yearly revenues ended up being $23.65 billion, up [...]
Google Content Network Optimization
The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network.
The guide and videos provide a conceptual walk-through [...]
Google Grants - Get Your Free Adwords Advertising
I’ve never written about Google Grants but it’s a fantastic non-profit advertising program offered by Google. Google determines the advertising dollars you receive each month. In return, you are given an account that can be managed with a few restrictions – the two biggest limitations are:
Cannot advertise on the content network
Can’t bid over $1 per [...]
Google on Reputation Management - Stop Asking to Remove Content
Google already offers PPC advice and SEO advice. Now it appears Google is offering reputation managament advice - although it’s nothing earth shattering.
The actual reputation management advice is very basic. Create a Google Profile - like this one. Then ask your happy customers and consumers to review you or your business online and leverage the [...]
Google’s Sergey Brin on Yahoo - “Shame”
Yesterday at the Web2.0 event in San Francisco Google co-founder Sergey Brin made a “surprise” visit and talked about a range of things from Twitter, Bing, Android and others. What was most interesting was the discussion between interviewer John Battelle and Brin regarding Yahoo:
JB: Do you like Bing? You a Bing user?
SB: I use all [...]
DoubleClick and Google Ad Exchange Partnership
The Google blog has just announced the new ad exchange between DoubleClick’s inventory and Google’s content network.
To put it simply, your clients can now advertise on inventory in the Ad Exchange through Google’s Content network. This further expands the high-quality options for display ads available through Google’s content network offering.
This partnership should also help drive [...]
Online Diners & Restaurant Research Trends
Everyone knows the economy is has had a major impact on online buying behavior. When it comes to purchasing products, users are researching more online and looking for deals. Does the same hold true when it comes to dining?
Google recently partnered with the Online Testing Exchange to survey patrons of both quick serve and casual [...]
Google Adwords Bid Simulator
Google AdWords has been testing a beta feature since late May known as “bid simulator.” The feature basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price. There is a pretty cool reference guide which you can download from Scribd here.
The feature looks pretty [...]
Google To Allow Trademark Use in AdWords Copy in US
Google has again opened up its ad policies to allow trademark terms to be used within ad copy, in certain circumstances, within the United States.
Currently,those advertisers who have a registered trademark, can request Google prevent their trademarks from being used in ad copy. Trademarks can still be used by anyone to trigger ads, however, by [...]