Better than Google Adwords. Better than SEOmoz. Better than SEObook. The best keyword tool isn’t actually a keyword research tool at all.
Keyword research tools like the Google Adwords keyword tool can provide excellent data on keyword volumes and competition levels, but the most valuable data you can get is lurking in your Google Analytics reports. [...]
A heads up to all paid search folks; Google is changing their display URL policy. No definitive date that I can see yet, but in the coming weeks, all paid search display URLs will be lower case. No exceptions. Note* This does not affect text ads on the Google display network.
here’s the low-down in Google’s [...]
Yahoo just released Yahoo Clues a keyword research tool similar to Google insights/trends, but goes one step further.
In short, this is a keyword research tool that shows you data for only the most popular queries. Yahoo said the tool is also updated about every hour. The tool shows you demographic data, such as gender and [...]
As I was searching via Google the other day, I stumbled up on a new Adwords ad display I’ve never seen before (see screenshot below). Essentially, this format only displays one sponsored ad until the user clicks on the drop down arrow. This could have HUGE impacts on ad positioning and performance as [...]
The Google AdWords Blog announced they are taking the new keyword tool out of beta. It was only a matter of time until Google phased out the old keyword tool in favor of the “new” keyword tool - in beta since September of 2009. The end of August now appears to be that time.
Google said the old [...]
If you are looking for a simple and to the point method of getting SEO keyword research done, consider the following six simple steps.
Brainstorm through your website, finding words that are important to your site. Look at the terms people might be putting into search engines to find you.
Spend some time finding more keywords for [...]
There are a bunch of e-mails being sent around entitled You’r adds have stopped working! from firstname.lastname@example.org. If you do happen to receive one of these e-mails DO NOT open it because it is not an email from Google AdWords.
Here is an example of the e-mails many folks are receiving:
Dear Adwords Member,
We hereby inform you [...]
Google AdWords has rolled out a new targeting option for mobile ads. For those of you who are publishing ads on iPhones and other full internet mobile browsers, this new targeting feature will allow you to target specific mobile devices or carriers rather than targeting all of them.
This new feature will be most useful if [...]