Google Adwords Offers New Targeting Options for Mobile Ads
Google AdWords has rolled out a new targeting option for mobile ads. For those of you who are publishing ads on iPhones and other full internet mobile browsers, this new targeting feature will allow you to target specific mobile devices or carriers rather than targeting all of them.
This new feature will be most useful if [...]
Google To Serve More Targeted Ads in Gmail
So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail.
The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for [...]
Google Grants - Get Your Free Adwords Advertising
I’ve never written about Google Grants but it’s a fantastic non-profit advertising program offered by Google. Google determines the advertising dollars you receive each month. In return, you are given an account that can be managed with a few restrictions – the two biggest limitations are:
Cannot advertise on the content network
Can’t bid over $1 per [...]
Local PPC Techniques for Effective Pay Per Click Campaigns
All successful SEO or PPC marketing campaigns start with in-depth keyword research. This involved evaluating the competitiveness of the keyword, average traffic potential, competitive analysis, etc. But one thing often missed is evaluating the way your potential customer thinks. This insight can open new doors and opportunities for your account by [...]
How To: Youtube SEO & Video Optimization
SEO goes through ‘hot trends’ or I guess trends in general just the same as fashion, restaurants and everything else. Everything from no-follow, to local search, to the new keyword research tool and universal search. The difference between an SEO ‘hot topic’ and your traditional trend is the influence of Google. Until Google says otherwise, [...]
What is the Google Adwords Opportunities Tab Beta
The first tidbits about the opportunities tab were initially released in July. It has now been released to an expanded set of US advertisers and is being rolled out to U.K. and Austrailia advertisers as well. I have been receiving a number of questions related to this ‘new’ tab as it continues to pop up [...]
Google Adwords Launches Bid Estimator
Adwords has been launching a lot of great new features lately the most recent answers a couple burning questions that every PPC account manager faces:
How can I increase traffic without burning through my budget?
How will raising my bid for ‘x’ keyword impact my account?
Typically, finding the right bid has involved a lot of trial and [...]
Increasing Bids and Google Adwords Quality Score
A few months ago, we ran a series of posts on a hot topic among our clients: Google Quality Score. Due to the popularity of these posts, PPC For Hire will be bringing you more facts about this important metric with more regularity.
I was reading the Google Agency Blog and came across this post regarding [...]
Top 18 Twitter Tools Every Expert & Newbie Should Know
After perusing 100’s of twitter application, tools and plugins I narrowed down the list to the top 18 - in my humble opinion of course. I’m sure you have your own favorites as well so feel free to leave them in the comments and I’ll add them to the list with a free link!
Twitter for [...]
Broad Match - Does it Correlate with ROI?
I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question - “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match off [...]