What Makes a Good Landing Page?

Tweet Okay, so landing pages are the new wonder tactic for those running pay per click campaigns (Adwords in other words) via Google. The weighting of the landing page has now a little more importance and shaves a tad off the influence scored by the click through rate (CTR). What Makes a Good Landing Page? […]

Landing Page Best Practices & Optimizations

Tweet I recently provided some landing page consulting for a client and was re-reading over a few of the e-mails that we had exchanged back and forth. As I was reading through my recommendations it dawned on me that, combined together, these 9 landing page optimizations would make a great blog post. So, without further ado, the biggest […]

Top 10 Pay Per Click Landing Page Best Practices

Tweet Ian Lurie wrote a  great post recently on his Conversation Marketing Blog. The title of the post was “32 Tips To Make Online Customers Love You“. As I started to read the awesome list of tips I started to realize that a number of these points could and should be used as landing page […]