Considerations for Your PPC Budget
We often get asked by friend, small business owners and clients, “What should I be spending on paid search?” If you are in business for yourself, your PPC budget is completely up to you and you can set and modify your budget at any time to meet your needs and to help with other parts [...]
Broad Match - Does it Correlate with ROI?
I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question - “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match off [...]
