The Pros & Cons of Social Media Klout Score

Klout is a company that measures a person’s influence on their social networking sites - such as Facebook. It has several tempting pros but scary cons.

Pro: Determine Your Social Media Reach
Klout can be used to determine your social media reach. It’s a great tool for people who network or need influence on the Internet. Influencing [...]

Details & Resources Around the Google+ Launch

Last night, you may have heard talk of a mysterious black bar appearing on the top of Google.com. Or you may have even seen it yourself. No, you weren’t hallucinating. It was a sign of something about to show itself. Something big.
As I am sure you all heard, Google is prepping to launch its own [...]

YouTube Sends Copyright Violators to Copyright School

Well just when you thought it was safe to post that heart-palpitating rendition of “Like a Virgin” by members of Glee, Google (YouTube) says “Not So Fast”. But now, if you’re minding your P’s and Q’s you can get a “Get Out of Jail Free” card with nothing more than a video and a [...]

Google +1 Button’s Impact on Paid Search and Organic Results

Google has officially released a “+1 Button” for their search results, which looks to be an interesting prelude to what may be an eventual foray into the social realm. We’re still assessing the full implications on SEO best practices and how it will affect organic rankings vs paid searches, but I thought the below were [...]

Breaking News: Google Launches +1 Button Social Search

Today Google released the +1 button for organic search listings and AdWords which allows people signed into Google to recommend websites to friends and contacts within their Google social network. This is done by  clicking a +1 button to the right of the search results in the organic listings and paid ads . When you [...]

Social Media Marketing Sites - Best Results Infographic

A recent Mashable article features a very useful and easy-to-read chart detailing which Social Media sites are best for various results. It rates several prominent sites on four criteria: Customer Communication, Brand exposure, Site Traffic and SEO Value.
I know the folks at PPC For Hire have engaged in this type of analysis before in part [...]

Facebook’s Messaging System Explained via Video

I received my @facebook.com e-mail address recently (but it’s not e-mail?) and, while I don’t often blog about Facebook SEO, I thought this video was worth sharing.

The new Facebook Messages can integrate chat, texts and email into one place. No matter how a user talks to someone, all messages can be streamlined into a single, [...]

PPC For Hire Finally on Facebook - Become a Fan!

It’s been a long time in coming, but I’m very happy to announce that we’ve finally created a PPC For Hire group on Facebook
The page was set up a few days ago and already we’ve had over 23 fellow Internet marketers join the new community.
Here’s what you can get out of it:

Get [...]

Search Engine Optimization and Facebook SEO Tips

Social Media is everywhere! We are under constant barrage with references of Twitter, Facebook, Myspace, etc. It would only make sense that businesses and brands alike are looking to leverage these networks for SEO benefit. The most recent push was to secure a Facebook custom domain (ex. http://www.facebook.com/jonleeclark).
So, what are some Facebook SEO tips? Facebook [...]

Search Engine PPC Marketers on Twitter

Are you an avid Tweeter? Are you just getting started? Either way, these twits from Yahoo, Google and Microsoft are definitely worth following if you are a pay per click or search engine marketer!
Google: AdWords

adwordshelper (main AdWords support account)
adwordsprosarah (additional AdWords support account)

Microsoft: adCenter

adcenterblog / adCenter Blog (main Microsoft adCenter account)
msadvertising / Microsoft Advertising Europe
melcarson [...]

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