Yahoo Desktop Tool - Bulk Changes Made Easy
Google had the Adwords Editor. Microsoft has the adCenter Desktop. Now, Yahoo! has created their own offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts. The Yahoo! Search Marketing Desktop tool offers simpler and quicker campaign management than bulk sheets or the Sponsored Search interface.
Here are [...]
Mobile Search Tracking in Google Analytics
Google has been hard at work releasing a number of great updates to their Google Analytics package over the past few weeks such as annotations and asynchronous tracking. I thought I’d bring you up to speed on yet another great addition - a super simple and easy way to accurately measure and track traffic coming [...]
Microhoo Search Alliance Approved by Regulators
Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future?
Search ad inventory: both the Yahoo! and Microsoft networks will be combined in a new, unified [...]
Yahoo Launches New Search Features
I rarely write about Yahoo, however, it appears Yahoo is preparing for another year of struggle as it continues to go to battle with Google (who continues to lead in search market share) and a still ambiguous future partnership with Microsoft’s Bing.
To prove its ongoing dedication to search marketing, Yahoo announced several enhancements to its [...]
Yahoo to Discontinue Paid Inclusion Advertising
At the end of 2009 Yahoo will no longer be offering the paid inclusion advertising program. This unexpected move from Yahoo comes as a shock to most speculators.
Here is an official explanation from Yahoo
“We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our [...]
Google Adwords, Yahoo & Microsoft adCenter Customer Service Numbers
Brad Geddes recently wrote about the benefits of having a search marketing rep. Here are a few of the top reasons in my opinion:
Getting trademarked keywords approved
Handle billing issues
Receive invites to beta programs
Expediting Ad approvals
Help in uploading large accounts
Ideas on improving quality score
But the question I get asked most is - how the heck do [...]
Yahoo Advanced Match Equals Money Waisted
There’s been a lot of back and forth on the blogs and Internet marketing community lately regarding Google’s broad match / advanced broad match and it’s rather liberal matching options.
Well, add Yahoo’s advanced match to those lists of complaints and completely unrelated keyword matches.
Two days ago, I noticed a massive spike in impressions in a [...]