Official: Yahoo Site Explorer to Be Discontinued

Tweet Well, this post will be short and sweet – I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set to expire on September 15th. Due to the Bing and Yahoo merger […]

Yahoo Site Explorer vs. Bing Webmaster Tools

Tweet I was just doing some research around site submission and came across some interesting information about the fate of Yahoo! Site Explorer. There is conflicting information from Yahoo itself stating that you should both continue to use Site Explorer because it isn’t going away and that you should stop using it because it’s being […]

Yahoo! Rich Ads in Search (RAIS) Will Also Serve on Bing

Tweet Search engines are continuing to push the limits when it comes to innovating new ad formats. Starting in mid Q4 ‘09, Yahoo! first implemented Rich Ads in Search (RAIS)  as one of the first programs leading the charge – the came the Search Alliance which put a quick end to RAIS. That is, until now. We […]

Google +1 Button’s Impact on Paid Search and Organic Results

Tweet Google has officially released a “+1 Button” for their search results, which looks to be an interesting prelude to what may be an eventual foray into the social realm. We’re still assessing the full implications on SEO best practices and how it will affect organic rankings vs paid searches, but I thought the below […]

Prepare for the Yahoo-Microsoft adCenter Trademark Policy Update March 3

Tweet Starting March 3, 2011, adCenter will no longer review trademark keyword complaints. However, adCenter will continue to investigate brand owner complaints related to trademark use in ad text. (Please note: The policy for trademark use in ad copy remains unchanged.) Policy Change – Example Currently Coke cannot bid on the term “Pepsi”. If Coke […]

Yahoo Killing Off Social Bookmarking Site Delicious

Tweet Update: Looks like Yahoo! Pics is already spreading the message: Dear readers of Yahoo! Picks, We’re sorry to say that Picks has stopped updating. After 12 years, we’re moving on to new projects and fresh ways of highlighting cool sites across the Web…. Hot on the heals of a report Yahoo will be laying […]

Yahoo Instant Beta: Yahoo Rich Search Assist

Tweet First there was Google Instant. Now there is Yahoo Rich Search Assist.  Yahoo’s new beta Search Assist beta will display answers or links directly to the answers instantly as you type in an effort to provide a complete custom user experience – a very similar experience to Google’s Instant. Due to its ‘beta’ label, […]

Yahoo Releases “Clues” Keyword Research Tool – Beta

Tweet Yahoo just released Yahoo Clues a keyword research tool similar to Google insights/trends, but goes one step further. In short, this is a keyword research tool that shows you data for only the most popular queries. Yahoo said the tool is also updated about every hour. The tool shows you demographic data, such as […]

Your Paid Search Ads are no Longer Serving on Yahoo!

Tweet I updated the blog with some information from our Yahoo! rep regarding Yahoo!’s ad serving shift to adCenter yesterday and have just received the more ‘official’ notice via e-mail. If you’re worried about missing out on what MicroHoo is touting as “access to 163 million unique searchers and 33.8% of U.S. search queries* on […]

Yahoo Shifting Ad Serving 100% to adCenter Today

Tweet Just a quick update on the MicroHoo partnership. Back in August, we announced the organic switch from Yahoo to Bing and now it appears the two partners have a go-ahead to transfer ad serving 100% over to Bing today. Per our Yahoo rep: We are on track to complete the transition of ad serving […]

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