adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August. These enhancements are expected to drive increased click volume for all advertisers currently using Broad Match. We have received some specific information on expectations of the change from our Yahoo reps:
Broad Enhancement Launch Date
Enhanced Broad Match was rolled out between [...]
New and Improved AdCenter Features
With the adCenter May 2011 Upgrade, you’ll find new and improved features to help improve your ROI by making it easier to manage your search and content advertising strategies. The most exciting changes in adCenter include these campaign management improvements:
Simpler Campaign Budget Options
Budgeting in AdCenter has been a problem for a [...]
Search engines are continuing to push the limits when it comes to innovating new ad formats. Starting in mid Q4 ‘09, Yahoo! first implemented Rich Ads in Search (RAIS) as one of the first programs leading the charge - the came the Search Alliance which put a quick end to RAIS. That is, until now.
We just heard [...]
Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo.
adCenter Quality Score Feature Highlights
adCenter Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased
Scores are designed to represent how competitive your [...]
Starting March 3, 2011, adCenter will no longer review trademark keyword complaints. However, adCenter will continue to investigate brand owner complaints related to trademark use in ad text. (Please note: The policy for trademark use in ad copy remains unchanged.)
Policy Change – Example
Coke cannot bid on the term “Pepsi”. If Coke submits “Pepsi” as a [...]
I updated the blog with some information from our Yahoo! rep regarding Yahoo!’s ad serving shift to adCenter yesterday and have just received the more ‘official’ notice via e-mail.
If you’re worried about missing out on what MicroHoo is touting as “access to 163 million unique searchers and 33.8% of U.S. search queries* on Yahoo! Search, [...]
Just a quick update on the MicroHoo partnership. Back in August, we announced the organic switch from Yahoo to Bing and now it appears the two partners have a go-ahead to transfer ad serving 100% over to Bing today.
Per our Yahoo rep:
We are on track to complete the transition of ad serving to adCenter this [...]
Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future?
Search ad inventory: both the Yahoo! and Microsoft networks will be combined in a new, unified [...]
Brad Geddes recently wrote about the benefits of having a search marketing rep. Here are a few of the top reasons in my opinion:
Getting trademarked keywords approved
Handle billing issues
Receive invites to beta programs
Expediting Ad approvals
Help in uploading large accounts
Ideas on improving quality score
But the question I get asked most is - how the heck do [...]
I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question - “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match off [...]