Microhoo Search Alliance Approved by Regulators
Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future?
Search ad inventory: both the Yahoo! and Microsoft networks will be combined in a new, unified [...]
Google Adwords, Yahoo & Microsoft adCenter Customer Service Numbers
Brad Geddes recently wrote about the benefits of having a search marketing rep. Here are a few of the top reasons in my opinion:
Getting trademarked keywords approved
Handle billing issues
Receive invites to beta programs
Expediting Ad approvals
Help in uploading large accounts
Ideas on improving quality score
But the question I get asked most is - how the heck do [...]
Broad Match - Does it Correlate with ROI?
I’m just getting back from a number of client meetings both for new business as well as those focused on continued relationship building. In each meeting I was confronted with a similar question - “what’s up with broad match?” I had more than one client mention flirting with the idea of turning broad match off [...]
2009 Microsoft adCenter Upgrade - Spring Update
I recieved an e-mail from Microsoft Advertising earlier this afternoon regarding their last ‘Spring Upgrade’. I must say having jumped into the UI as well as the adCenter Desktop tool to see what’s new, I think the improvements are worth noting. Here is the e-mail below:
We’ve just released the Microsoft adCenter Spring 2009 Upgrade. You [...]
Importing Google & Yahoo Campaigns Into Adcenter
Far too often I hear the statement: “I don’t use Microsoft adCenter because the setup is too time consuming!” While in the past I would agree, I would also argue that Microsoft didn’t do enough to promote the capabilities that existed for importing 3rd party campaigns into the adCenter UI.
Now with the release of the [...]