Microhoo Search Alliance Approved by Regulators

Its official - Microsoft® and Yahoo! have received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. So, as a paid search marketer, how does this deal benefit you in the future?

Search ad inventory: both the Yahoo! and Microsoft networks will be combined  in a new, unified [...]

Google Adwords, Yahoo & Microsoft adCenter Customer Service Numbers

Brad Geddes recently wrote about the benefits of having a search marketing rep. Here are a few of the top reasons in my opinion:

Getting trademarked keywords approved
Handle billing issues
Receive invites to beta programs
Expediting Ad approvals
Help in uploading large accounts
Ideas on improving quality score

But the question I get asked most is - how the heck do [...]

2009 Microsoft adCenter Upgrade - Spring Update

I recieved an e-mail from Microsoft Advertising earlier this afternoon regarding their last ‘Spring Upgrade’. I must say having jumped into the UI as well as the adCenter Desktop tool to see what’s new, I think the improvements are worth noting. Here is the e-mail below:
We’ve just released the  Microsoft adCenter Spring 2009 Upgrade. You [...]

Importing Google & Yahoo Campaigns Into Adcenter

Far too often I hear the statement: “I don’t use Microsoft adCenter because the setup is too time consuming!” While in the past I would agree, I would also argue that Microsoft didn’t do enough to promote the capabilities that existed for importing 3rd party campaigns into the adCenter UI.
Now with the release of the [...]

How Many Keywords Should Be In An AdGroup?

There has been and probably will continue to be an ongoing debate surrounding  this question: How many keywords should be included in a single ad group? 
I’ve heard some folks say 5-10 keywords per ad group.
I’ve heard others claim that you should include only one keyword per ad group
Microsoft just recently stated that there should only be 20 keywords max [...]