FAQ: Google Tests Showing Click Annotations On AdWords Ads

Tweet Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to pass along: What will ads look like after the change? Top placement ads will have an annotation on the existing line after the display URL, […]

Breaking: Google Adwords Showing Click Counts on Ads

Tweet It looks like Google is running a test where they are displaying the amount of clicks an ad gets directly below the paid ad. As of the writing of this post, Google hasn’t revealed how they are calculating the clicks or if the clicks are only showing the current day’s total but we were […]

Google Adwords Announces Embedded Sitelinks Launch

Tweet Embedded Sitelinks Launch In the next two weeks, Google will be launching a new display format of Adwords Sitelinks, called Embedded Sitelinks. To show with embedded sitelinks, your campaign must be enabled for Ad Sitelinks. Additionally, your ad must appear above the organic search results, and (this is key) part of your ad text […]

Google Showing Display URL Domain in Headline for Select Adwords Ads

Tweet Google has done a great job in recent months in pushing the limits and possibilities of the ‘traditional’ paid search ad that consisted of a blue 25 character headline, two descriptions lines of 35 characters each and a display URL offering an additional 35 characters. The current options include extended ad headlines, sitelinks, location […]

Seller Ratings and Trumping Order for Adwords Ad Extensions

Tweet Did you know that there’s a trumping order for Google extensions? According to Google, most extensions trump Seller Ratings. Seller Ratings vs. Ad Sitelinks As you can see in the examples below, Bath & Body Works’ Seller Ratings disappear for Brand terms… but reappear for our Bath and Body Works’ coupon term. To show […]

Google Instant Preview for Adwords Ads

Tweet So, I’m a bit late on ‘breaking’ this news, however, Google recently began rolling out a new search ads enhancement. Google is extending Instant Previews to our search ad results. Instant Previews have already been available for organic Google search results, and now will allow you to also preview search ad results in a […]

FAQ: Google Expanding Longer Headlines in Adwords

Tweet I recently wrote about Google Adwords longer headlines for ads with a description 1 line that ends in either a period, exclamation for question mark. The initial impacts when combined with ad extensions have been phenomenal for many accounts that we manage – increased click-through rates, site engagement and conversions. It now appears Google […]

Google Adwords Related Search Ad Refinements

Tweet Looks like Google is testing out some additional new features and I’m not sure if everyone has seen these yet so I thought I’d share. Someone on our team today noticed that for the search “tired eyes” Google was displaying related ads and specifically calling out the related keywords. Below is Google’s response when […]

Google Changing Display URL Policy Again – All Lower-Case

Tweet A heads up to all paid search folks; Google is changing their display URL policy. No definitive date that I can see yet, but in the coming weeks, all paid search display URLs will be lower case. No exceptions. Note* This does not affect text ads on the Google display network. here’s the low-down […]

Google Adwords Testing Longer Headlines: 70 Characters

Tweet Google continues to roll out new and exciting beta opportunities – the latest is an option for extended ad headlines. The image above is a mock-up of what the extended headline beta looks like in the search results. You’ll need to contact your Adwords rep if you want to be included in this limited […]

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