New Enhanced Campaigns Bring Changes to Sitelinks
The latest Adwords update, known as Enhanced campaigns, will become mandatory sometime in mid-2013. With the migration, there will be some key impacts to the legacy sitelink ad units - specifically around character limits. According to our Google reps:
At the moment, the new character limit for sitelinks only affects sitelinks created/edited in the upgraded user [...]
Top 15 Tips for Managing a Google AdWords Account
15 Tips for Managing an AdWords Account
AdWords is a big monster to tackle. The basic structure and setup alone takes up plenty of brain space, and once you start exploring the additional capabilities of AdWords - well, you might be exhausted. I’ve compiled the essential best practices for campaigns, targeting options, keywords and ads, as [...]
What Makes a Good Landing Page?
Okay, so landing pages are the new wonder tactic for those running pay per click campaigns (Adwords in other words) via Google. The weighting of the landing page has now a little more importance and shaves a tad off the influence scored by the click through rate (CTR).
What Makes a Good Landing Page?
But just what [...]
Tip: Google Adwords Headline Display URL Capitlization
As most of you know, back in January, Google updated their display URL policy to display all URLs in lower case - and it was assumed they would display in lower-case regardless of whether the URLs were entered with capitalization or not.
Then, starting in May, Google began pulling the display URL into the headline and [...]
Adwords Editor Version 9.5 Update for Windows and Mac
If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload. For those without Adwords Editor, you can easily download it here: http://www.google.com/adwordseditor/. For [...]
Google Testing 6 Sitelinks in Adwords Ads?
While doing a Google search this afternoon I stumbled across an Adwords sitelink result I’ve never seen before. This is clearly something else Google is testing to a select few searchers. Per Google’s own admission here if an ad triggers sitelinks..
.. our system may include up to 4 of your additional links on your ad, [...]
FAQ: Google Tests Showing Click Annotations On AdWords Ads
Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to pass along:
What will ads look like after the change?
Top placement ads will have an annotation on the existing line after the display URL, and side placement [...]
Breaking: Google Adwords Showing Click Counts on Ads
It looks like Google is running a test where they are displaying the amount of clicks an ad gets directly below the paid ad.
As of the writing of this post, Google hasn’t revealed how they are calculating the clicks or if the clicks are only showing the current day’s total but we were able to [...]
