New Enhanced Campaigns Bring Changes to Sitelinks

Tweet The latest Adwords update, known as Enhanced campaigns, will become mandatory sometime in mid-2013. With the migration, there will be some key impacts to the legacy sitelink ad units – specifically around character limits. According to our Google reps: At the moment, the new character limit for sitelinks only affects sitelinks created/edited in the […]

How To Make Your PPC Ad Convincing?

Tweet If you can’t convince them, confuse them- this is a phrase marketers should definitely NEVER follow. If they can’t convince their potential customers, then sorry to say, they aren’t made for the job and should try something else! The underlying phenomenon of marketing is to create a need for a product which the consumers […]

How Google Ranks Ads: a Look at Ad Rank and Quality Score in Google AdWords

Tweet Defining Google Adwords Ad Rank and Quality Score Each time a search is conducted on Google or a Google Search Partner an auction is performed. The result of this auction determines where each AdWords advertiser’s PPC text ad will be placed on the search results page. Typically a high ad rank is desired by […]

What Makes a Good Landing Page?

Tweet Okay, so landing pages are the new wonder tactic for those running pay per click campaigns (Adwords in other words) via Google. The weighting of the landing page has now a little more importance and shaves a tad off the influence scored by the click through rate (CTR). What Makes a Good Landing Page? […]

Tip: Google Adwords Headline Display URL Capitlization

Tweet As most of you know, back in January, Google updated their display URL policy to display all URLs in lower case – and it was assumed they would display in lower-case regardless of whether the URLs were entered with capitalization or not. Then, starting in May, Google began pulling the display URL into the […]

Adwords Editor Version 9.5 Update for Windows and Mac

Tweet If you run an Adwords campaign, hopefully you are already using Google Adwords Editor. Plain and simple it is a massive time saver and allows for large updates such as keyword expansions to be completed much easier with a simple import and upload. For those without Adwords Editor, you can easily download it here: […]

Google Testing 6 Sitelinks in Adwords Ads?

Tweet While doing a Google search this afternoon I stumbled across an Adwords sitelink result I’ve never seen before. This is clearly something else Google is testing to a select few searchers. Per Google’s own admission here if an ad triggers sitelinks.. .. our system may include up to 4 of your additional links on […]

FAQ: Google Tests Showing Click Annotations On AdWords Ads

Tweet Yesterday, we first noticed Google Adwords ads displaying click annotations below each ad. After an initial canned response from our Adwords rep, we’ve received a number of FAQs to pass along: What will ads look like after the change? Top placement ads will have an annotation on the existing line after the display URL, […]

Breaking: Google Adwords Showing Click Counts on Ads

Tweet It looks like Google is running a test where they are displaying the amount of clicks an ad gets directly below the paid ad. As of the writing of this post, Google hasn’t revealed how they are calculating the clicks or if the clicks are only showing the current day’s total but we were […]

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