Google To Serve More Targeted Ads in Gmail
So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail.
The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for [...]
Contact Form Extensions - Google Adwords Latest Beta Test
There is a new Google Adwords beta being rolled out named contact form extensions and was first highlighted by PPC Hero. The premise is rather simple - a contact form extension provides a contact lead form directly in the search ad. As seen in the image above, a user needs to simply click on the [...]
Google Content Network Optimization
The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network.
The guide and videos provide a conceptual walk-through [...]
Google Grants - Get Your Free Adwords Advertising
I’ve never written about Google Grants but it’s a fantastic non-profit advertising program offered by Google. Google determines the advertising dollars you receive each month. In return, you are given an account that can be managed with a few restrictions – the two biggest limitations are:
Cannot advertise on the content network
Can’t bid over $1 per [...]
Google Adwords Cutting Personalized Support Representatives
I recently wrote about search engine customer service numbers for Google Adwords, Microsoft adCenter and Yahoo. It appears, however, that some folks won’t be getting Adwords support moving forward.
A recent WebmasterWorld thread reports that Google has cut personalized AdWords representatives from big Adwords spenders. The thread comes from a long time WebmasterWorld member, Cline. Reportedly, [...]
Google Banning Google Adwords Advertisers
You may remember Google promised to start banning AdWords advertisers at a much higher rate beginning in September. Google later promised to really step it up during the month of December.
There is a new thread at Google Adwords help where it appears dozens of advertisers have been banned. It appears on December 3rd, a bunch [...]
How to Target Gmail with the Content Network
Everyone with a Gmail account has seen the ads displayed on the right hand side of your e-mails. Its a great opportunity to get in front of folks and provide a solution to what might be discussed in the contents of the e-mail. But how do you target Gmail specifically?
There was a great tutorial provided [...]
How To Get Adwords Ads Sitelinks
Google Adwords has been busy as of late implementing new feature after new feature. One of their latest is a pretty cool feature called ‘ad sitelinks’. This feature allows PPC advertisers with high quality ads to add four additional links under the main PPC ad. This allows searchers more options to reach the destination they desire and [...]
Alternative PPC Research Tools
This post will be short and sweet and focus on some free paid search tools that you might not have used before.
1. Google Sets - allows you to create lists of related keywords. Simply input one or more words and Google will suggest related keyword phrases.
Tilde search operator - Using advanced search operators while performing a [...]
Why Aren’t My Google Adwords Ads Showing?
Have you ever uploaded an account - campaigns, ad groups, keywords, ads - added billing info and then activated your Adwords campaign and then… nothing. Zero dollars spent. No impressions. No clicks. Chances are there is one simple issue within the account that is preventing your ads from showing in the search results. Here are [...]