At the end of the day, if you want to know what products and services your PPC campaign is selling, you need a good phone call tracking solution.
Good call tracking technology will enable you to link your pay per click marketing campaign directly to sales.
If you do not have a phone call tracking solution, your [...]
Today, business administrators are keener on improving business solutions to make their products more marketable. To be able to do this, there is more to just creating solutions and that’s finding the cause before creating solutions. A/B testing can definitely help you find this basis.
Basic and swift way to do it
When it comes to business, [...]
When sales take a hit, most webmasters pull up site traffic data to figure out what could have gone wrong. This seems like a reasonable approach, except traffic isn’t the only thing that should be considered. One aspect that’s just as important but is often overlooked is how much you’re converting from your current [...]
You might have already heard of A/B testing from various marketing blogs and commerce sites. If you haven’t looked more into it and tried it out for your own website, then it’s high time for you to give it a shot so you can start increasing your conversion rate and begin getting more sales.
A/B testing, [...]
I personally haven’t noticed this yet, but apparently there are some reports out there that say Google Instant Previews are skewing analytics data. In some cases Google Instant does a real-time fetch of the page to generate an instant preview, and this can be inadvertently counted as a visit by some analytics tools, including Google [...]
Dollars are shifting online at an aggressive rate and more and more advertisers are beginning to understand the value of advertising online for one reason - the completeness of data and ability to measure ROI down to the penny. Pay Per Click marketing specifically is one of the only advertising mediums [...]
We all know Google is the primary market share leader in search, but I found this recent study published by graduate students at University of California, Berkeley fascinating. The study showed that Google is now the leading analytic footprint on the top 100 sites in their study.
As you can see from the chart below, Google [...]
After months and months of testing, Google has announced that all Google AdSense publishers can now integrate their AdSense data directly into Google Analytics.
Here are the simple steps to link up your AdSense account with Google Analytics:
Log in to AdSense
Click the link that says “Integrate your AdSense account with Google Analytics” on the Reports > [...]
Not too long ago I wrote about which questions to ask when hiring a new SEM vendor. I came across this post from one of my favorite blogs (BG Theory) and thought it was a perfect supplement - questions to ask before installing analytics.
Looking back on my years working for agencies as well as a [...]