5 Pay Per Click Metrics All PPC Managers Should Know
Dollars are shifting online at an aggressive rate and more and more advertisers are beginning to understand the value of advertising online for one reason - the completeness of data and ability to measure ROI down to the penny. Pay Per Click marketing specifically is one of the only advertising mediums [...]
Google Now Tracking 88% of Website Domains
We all know Google is the primary market share leader in search, but I found this recent study published by graduate students at University of California, Berkeley fascinating. The study showed that Google is now the leading analytic footprint on the top 100 sites in their study.
As you can see from the chart below, Google [...]
Google Analytics Integrates with Google Adsense
After months and months of testing, Google has announced that all Google AdSense publishers can now integrate their AdSense data directly into Google Analytics.
Here are the simple steps to link up your AdSense account with Google Analytics:
Log in to AdSense
Click the link that says “Integrate your AdSense account with Google Analytics” on the Reports > [...]
Installing Analytics? Ask These Questions First
Not too long ago I wrote about which questions to ask when hiring a new SEM vendor. I came across this post from one of my favorite blogs (BG Theory) and thought it was a perfect supplement - questions to ask before installing analytics.
Looking back on my years working for agencies as well as a [...]
Google Analytics Help: Getting Started Guide
This handy ‘getting started guide‘ can be utilized by both the Google Analytics newbie as well as the seasoned user.
Get more information on:
Benefits of utilize analytics
How to sign up
Information about the Google Analytics dashboard and funnels
How to install Google Analytics
Additional Resources
What tips do you have for utilizing Google Analytics? Leave them in the comments! Need [...]
How Do I Link My Google Analytics with Google Adwords?
This is ongoing question we receive from almost every paid search advertiser we work or consult with. Google Analytics is arguably one of the best free tools available to both Webmasters and Pay Per Click Marketers so it makes sense that these two services are often used in the same breath. So, lets get to [...]