Bing is rolling out a new look (which went live for most people on May 2nd). The change to the SERP is based on experimentation results from internal flights over the past few months. According to Bing, the experiments proved unnecessary distractions should be removed in order to make the page easier to scan and [...]
adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August. These enhancements are expected to drive increased click volume for all advertisers currently using Broad Match. We have received some specific information on expectations of the change from our Yahoo reps:
Broad Enhancement Launch Date
Enhanced Broad Match was rolled out between [...]
This post will be short and sweet - while working on some specific search queries, I stumbled across this list of search operators. Hopefully you’ll find it useful as well!
Bing search operators and their intended use:
Google search operators and their intended use:
Enjoy brushing up your search engine operators
Well, this post will be short and sweet - I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set to expire on September 15th. Due to the Bing and Yahoo merger this [...]
Bing recently provided webmasters with an overhaul of Bing Webmaster Tools. Below you’ll find a comprehensive breakdown of the new features and updates that I’m sure you’ll find useful. Before we get into the details, you can view the official blog post for yourself here.
At a high level, here are is a quick summary of [...]
I was just doing some research around site submission and came across some interesting information about the fate of Yahoo! Site Explorer. There is conflicting information from Yahoo itself stating that you should both continue to use Site Explorer because it isn’t going away and that you should stop using it because it’s being phased [...]
Search engines are continuing to push the limits when it comes to innovating new ad formats. Starting in mid Q4 ‘09, Yahoo! first implemented Rich Ads in Search (RAIS) as one of the first programs leading the charge - the came the Search Alliance which put a quick end to RAIS. That is, until now.
We just heard [...]
Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo.
adCenter Quality Score Feature Highlights
adCenter Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased
Scores are designed to represent how competitive your [...]
So I blogged yesterday about all of the new Bing mobile releases for iPhone and Android and wanted to make sure I covered off on the updates to Bing Maps and Bing.com - which has perhaps the most interesting update around Bing + Facebook integration. I think 2011 will bring lots of conversation and insights [...]