adCenter Broad Match Enhancement Released - What You Should Know!
adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August. These enhancements are expected to drive increased click volume for all advertisers currently using Broad Match. We have received some specific information on expectations of the change from our Yahoo reps:
Broad Enhancement Launch Date
Enhanced Broad Match was rolled out between [...]
Google and Bing Search Operators
This post will be short and sweet - while working on some specific search queries, I stumbled across this list of search operators. Hopefully you’ll find it useful as well!
Bing search operators and their intended use:
http://msdn.microsoft.com/en-us/library/ff795620.aspx
Google search operators and their intended use:
http://www.googleguide.com/advanced_operators.html
Enjoy brushing up your search engine operators
Official: Yahoo Site Explorer to Be Discontinued
Well, this post will be short and sweet - I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set to expire on September 15th. Due to the Bing and Yahoo merger this [...]
Bing Webmaster Tools Releases Updated SEO Content
Bing recently provided webmasters with an overhaul of Bing Webmaster Tools. Below you’ll find a comprehensive breakdown of the new features and updates that I’m sure you’ll find useful. Before we get into the details, you can view the official blog post for yourself here.
At a high level, here are is a quick summary of [...]
Yahoo Site Explorer vs. Bing Webmaster Tools
I was just doing some research around site submission and came across some interesting information about the fate of Yahoo! Site Explorer. There is conflicting information from Yahoo itself stating that you should both continue to use Site Explorer because it isn’t going away and that you should stop using it because it’s being phased [...]
Yahoo! Rich Ads in Search (RAIS) Will Also Serve on Bing
Search engines are continuing to push the limits when it comes to innovating new ad formats. Starting in mid Q4 ‘09, Yahoo! first implemented Rich Ads in Search (RAIS) as one of the first programs leading the charge - the came the Search Alliance which put a quick end to RAIS. That is, until now.
We just heard [...]
Info: Microsoft adCenter Quality Score Coming Soon
Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo.
adCenter Quality Score Feature Highlights
adCenter Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased
Scores are designed to represent how competitive your [...]
Bing Maps and Bing.com Get an Upgrade
So I blogged yesterday about all of the new Bing mobile releases for iPhone and Android and wanted to make sure I covered off on the updates to Bing Maps and Bing.com - which has perhaps the most interesting update around Bing + Facebook integration. I think 2011 will bring lots of conversation and insights [...]
Bing Mobile Gets an Upgrade - iPhone and Android
So, I’m very clearly get caught up on my blogging as we inch ever closer to the New Year. With that in mind, I wanted to pass along some pretty cool iPhone and Android mobile updates that were sent over by our Bing rep. With mobile exploding and likely to grow even more in 2011 [...]
Bing Maps Goes Shopping in Time for Christmas
Just in time for the holidays, and tracking down that perfect gift, Bing Maps is giving you a peek inside the mall. That’s right, Bing now shows you the store directory for malls when you zoom in close enough and click a “mall maps” link.
The idea behind this is to help plan your shopping trip [...]
