How To Make Your PPC Ad Convincing?

Tweet If you can’t convince them, confuse them- this is a phrase marketers should definitely NEVER follow. If they can’t convince their potential customers, then sorry to say, they aren’t made for the job and should try something else! The underlying phenomenon of marketing is to create a need for a product which the consumers […]

Bing Redesign Provides “De-Cluttered” Search Results

Tweet Bing is rolling out a new look (which went live for most people on May 2nd). The change to the SERP is based on experimentation results from internal flights over the past few months. According to Bing, the experiments proved unnecessary distractions should be removed in order to make the page easier to scan […]

adCenter Broad Match Enhancement Released – What You Should Know!

Tweet adCenter has rolled out some enhancements to the Broad/Phrase Match algorithm as of early August. These enhancements are expected to drive increased click volume for all advertisers currently using Broad Match. We have received some specific information on expectations of the change from our Yahoo reps: Broad Enhancement Launch Date Enhanced Broad Match was […]

Google and Bing Search Operators

Tweet This post will be short and sweet – while working on some specific search queries, I stumbled across this list of search operators. Hopefully you’ll find it useful as well! Bing search operators and their intended use: http://msdn.microsoft.com/en-us/library/ff795620.aspx Google search operators and their intended use: http://www.googleguide.com/advanced_operators.html Enjoy brushing up your search engine operators 🙂

Official: Yahoo Site Explorer to Be Discontinued

Tweet Well, this post will be short and sweet – I’m not sure if you’ve heard but Yahoo! Site Explorer will officially be sent to the dumpster later this year. The exact date has yet to be determined, however, the APIs are set to expire on September 15th. Due to the Bing and Yahoo merger […]

Bing Webmaster Tools Releases Updated SEO Content

Tweet Bing recently provided webmasters with an overhaul of Bing Webmaster Tools. Below you’ll find a comprehensive breakdown of the new features and updates that I’m sure you’ll find useful. Before we get into the details, you can view the official blog post for yourself here. At a high level, here are is a quick […]

Yahoo Site Explorer vs. Bing Webmaster Tools

Tweet I was just doing some research around site submission and came across some interesting information about the fate of Yahoo! Site Explorer. There is conflicting information from Yahoo itself stating that you should both continue to use Site Explorer because it isn’t going away and that you should stop using it because it’s being […]

Yahoo! Rich Ads in Search (RAIS) Will Also Serve on Bing

Tweet Search engines are continuing to push the limits when it comes to innovating new ad formats. Starting in mid Q4 ‘09, Yahoo! first implemented Rich Ads in Search (RAIS)  as one of the first programs leading the charge – the came the Search Alliance which put a quick end to RAIS. That is, until now. We […]

Info: Microsoft adCenter Quality Score Coming Soon

Tweet Straight from the MS Advertising blog, it looks like adCenter will soon have its own version of Quality Score in paid search for Bing/Yahoo. adCenter Quality Score Feature Highlights adCenter Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased Scores are designed to […]

Bing Maps and Bing.com Get an Upgrade

Tweet So I blogged yesterday about all of the new Bing mobile releases for iPhone and Android and wanted to make sure I covered off on the updates to Bing Maps and Bing.com – which has perhaps the most interesting update around Bing + Facebook integration. I think 2011 will bring lots of conversation and […]

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