Google To Serve More Targeted Ads in Gmail
So, it seems that ad serving is the order of the day for Google. I wrote about improving your ability to target Gmail on the Content Network and now it appears Google is also improving the ads being served on Gmail.
The change to ‘relevancy’ includes using related emails you’ve previously received as a basis for [...]
Google Content Network Optimization
The content network can wreak havoc on a campaign manager. Mastering the content campaign setup, ad copy, keyword and URL selection can be a challenge. Luckily, Google has developed a Getting Started Guide and, in addition, a series of 6 videos to help you master the Content Network.
The guide and videos provide a conceptual walk-through [...]
How to Target Gmail with the Content Network
Everyone with a Gmail account has seen the ads displayed on the right hand side of your e-mails. Its a great opportunity to get in front of folks and provide a solution to what might be discussed in the contents of the e-mail. But how do you target Gmail specifically?
There was a great tutorial provided [...]